The Hype is everywhere—"Make a trillion dollars in a nanosecond", "Here's how I made it to the top of the bestseller list by blinking", "I only work four seconds a week and spend the rest of the time water-skiing barefoot"...
Perhaps I've exaggerated a little, but you know the sort of Hype I'm talking about :)
And I know (in amongst the inflation) that some of it is true. I do know people who've set up a business making a lot of money in a short space of time, but what you need to know is that often they already have a 'following', or they have run a business before. It's pretty rare that someone wakes up one day and goes "Right, that's it... I'm going to be brilliant entrepreneur", and by the end of the day they are. It's like the stories you often hear from actors—the years they spent at auditions and waiting tables before their 'overnight success'.
Now I don't want this post to put you off doing your Thing—far from it! But I do want you to remember to always add a healthy pinch of salt to what you see. Because not only do you not always see what happened 'before', you also don't always see what happens 'after'. Sometimes (and, again, not always) people who make a lot of money, work 4 seconds a week, etc. are building a big house on sand. Rushing to sell something may mean you don't have good foundations in place to serve people, to give them everything they paid for, and to bring about the result they want. It's just something that happens when you move too fast. Again, I am not saying you can't dive in and get things done quickly BUT do make sure you've got something solid underneath you before you start building. It will mean you have something to grow even bigger.
The Hype often tells us 'this is easy' and this is 'simple' and that is very probably true for the person saying it. I, for example, find it very easy to write copy, set up web pages and run webinars, etc. For some people (and I talk to them every day), even one of those things seems impossible :) And it's only easy for me because I've done it a lot of times. So if I was to start a new business tomorrow it would be very easy and simple because I've done it before. So it's not hype for me to say it's easy—it's just truth. However, it would be Hype for me to say to everyone "Ohh, it's a 5 minute job" because I very much doubt it would be!
So when you look around you and see what everyone else is achieving with their Thing and you get annoyed you're not 'there yet', don't believe the Hype. Just believe in yourself and you'll get there—in your wonderful way. Do keep at it, do keep making mistakes, do get a mentor, and definitely do your Thing.
Because there is something you find easy and that's your Thing. Do that, and get help with the rest, build it well, and you'll do well.
But don't always believe the Hype ;)
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