Choose 1 Thing (& do something!)

6

Having a choice is well know to lead to paralysis and being stuck. Doing what you feel is the best thing right now is ALWAYS going to be a better option than doing nothing at all as it means you are moving and sharing. No-Thing is not good for you and it’s definitely not good for everyone else who wants your help!

So sometimes this means you go ahead and do what you think is your Thing anyway and see where it takes you.

Continue reading...

Expect the Unexpected

Of course, being British I have this expectation built in when it comes to the weather (expecting the unexpected!), but it’s a good way of thinking when it comes to business too.

Much as it’s important to have a plan—and it’s always a good idea to have a goal—sometimes something will just ‘show up’ that is unexpected.

This can be good unexpected or bad unexpected…

Continue reading...

What to do when your Marketing isn’t working

Now here’s the thing with Marketing–for some reason, we’ve been conditioned to expect it to work ‘instantly’. In technical (ish) terms, that’s called ‘Direct Response’… in the olden days, this looked like an ad in a magazine with a ‘reply coupon’ or a postcard you sent off to get details, or an offer you could phone up and buy right away. And yes, of course we still have ‘instant’ marketing today–there are ads online (in Facebook and Google, etc.) that often will ‘sell’ directly as a result of you seeing them. But most people take a while…

Continue reading...

Give yourself permission (er, NOW)

1

Permission is something we don’t actually need, but SO many of us feel we do. I know that I used to want it. A lot.

Because, of course, there isn’t really anyone who is stopping you from doing your Thing, from being as famous as you want to be, from standing in a super-bright spotlight, from doing exactly what you want to do the way you want to do it (given legal parameters of course!).

And yet we ask—and look—for permission.

Continue reading...

Your Thing must be sold

If you don’t have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it’s really hard for people to buy.

Continue reading...

Busted… and then what?

You know what? I’m not perfect.

I’ve launched products that don’t sell. But then I’ve launched others that sell lots. I’ve done marketing that’s worked like a dream and other times it’s bombed!

But what I don’t do is worry about being ‘busted’—instead, I adapt.

Continue reading...