Give Info Sell Action

This is something that can be hard to get your head around at first, especially when you’ve just realised your Thing and you want to keep it well protected. But the best thing you can do with your Thing is give it away.

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Try, try and try again

The other day, Gary Vaynerchuk posted a great thing on Facebook which was along the lines of: “If this is your life’s work, don’t give up after 4 months”. And I’m sure you’ve read before about the ‘overnight’ success of people who have, in fact, been working away for years.

But that’s the point. If it was easy (like THAT easy) everyone would be doing it…

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Forewarned is Forearmed

Not everything is plain sailing, so make sure you talk about the choppy waters too.

It may be that you offer a product or service where, from the get go, it’s brilliant, the result happens instantly and everyone is happy. In which case, you can stop reading now.

Or it may be (more likely) that there’s some ‘getting used to’ or a ‘learning curve’ before the good stuff happens when people buy your Thing.

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Let it flow, let it flow, let it flow!

Planning is great fun. It’s very important. You need to have a plan about where you are, where you are going, and how you’re going to get there for you and your business.

That said, it’s also good to be able to go with the flow – make sure you’ve got time and space to breathe in your plan.

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Your Thing must be sold

If you don’t have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it’s really hard for people to buy.

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It looks exactly like the photo!

There’s nothing wrong with the odd bad review—it’s just a reminder to be clearer in your marketing and message about EXACTLY what you do and for who. The clearer you are about this then the less bad reviews you’ll get. As there is nothing wrong with what you do (I am assuming this much!), it’s just you might not be the right person for that particular client. Maybe you’re too expensive for some people, maybe you’re not at the right ‘level’ they are looking for, maybe you’re too fast/slow/cheeky/boring/content rich/content poor/accessible/reclusive/outspoken/quiet/tall/short/loud/quiet, etc. You are you and you’re not right for everyone.

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