What time is it?

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What time is the right time to start being a business celebrity? What time is the best time to launch a new product or service? What time is it?

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Conversations are key

I am a legend at starting up conversations. It’s another part of my Thing. I’d forgotten how good I am at this until I helped a client out recently on their exhibition stand.

My advice is to have conversations even when you don’t know where they’ll end up. Worse case: you’ll have a pleasant chat, best case: you might have a new customer.

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Detours and Diversions

I am sure it’s happened to you too?

You know exactly where you want to get to—you even have the map—then something unexpected happens… the road is closed.

You get diverted. It might be a technical detour, it might be a timing detour, it might be a team detour, it might be a marketing detour… but it is just a detour—you’re still headed the same way. Or at least that’s the plan…

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Everything you’ve done up to now…

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If there’s one thing that everyone says about their Thing is that they WISH they’d known what it was BEFORE. And I can see the logic–as surely if you’d known what your Thing was before, you wouldn’t have done all the other things you had (well, all the ones you didn’t like at least!). And it doesn’t matter what age you are when you work out your Thing (I’ve worked with people in their 20s through to their 60s), the frustration is always the same–if only I’d known this before…

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Always share the next step

It’s funny–very often I see people do the equivalent of walking away before finishing a conversation (or even a sentence) when writing copy or ‘doing’ Marketing. It’s a bit like if I started to share with you the 3 best ways to get new clients and just…

…didn’t bother to tell you what they are!

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Business Celebrity interview: Brad Burton MD of 4N networking, Author, Speaker, & Action man!

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What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book ‘GOYA’ (Get off Your Arse!).

Never resting on his laurels, always out there pushing it for a bigger spotlight, or a new stage (4N is now expanding globally), Brad is a great example of how when you put your mind to shining, you stand out in your market.

MP3 recording of my interview with Brad Burton – don’t miss his success tips for getting in your spotlight!

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