This is where I like to hang out these days.
It's a good place to be in your business (& your life actually) but for me it's taking a bit of getting used to. I am very 'busy' person so it's not always the natural address for me to be at!
Here's how I am making the move.
Every time I have a new idea or I want to do something in the business I ask myself this question:
How can I make this easier?
Simple question, right?
So why wasn't I always asking it?! (*Slaps head in a 'D'oh' moment*)
- Sometimes I just did what I did the way I've always done it. Maybe you do too...
- Sometimes I might (ahem) over-complicate things when I don't need to. I might add in extra steps that don't need to be there. I might add in more content/details/extras/polish that isn't actually needed to do a great job (this make it easy isn't about cutting corners and under delivering by the way so don't think that is the answer!).
- Sometimes I make the wrong things a priority and that makes for hard work (boo).
- Sometimes it's just plain old wade in without a moment to plan 'better' that does it.
Here's of one of my recent visits to Easy Street
I decided to offer a free training for anyone who'd like to know more about Being a Business Celebrity. It's about the 4 Essential Ingredients to Business F.A.M.E. (you can sign up here if you want a listen!)
I have all the content ready I know I want to share and I 'know' that I could do a webinar to deliver this. I have webinar software and I know that's 'the way' to do things these days. But you know what, I want to make this easy - for me and easy for anyone who wants to hear what I have to say... so I'm doing a tele-seminar.
Now I don't have to spend a couple of hours on Powerpoint making slides (then handing them over to the colouring-in dept to make the work I did 'pretty') for a webinar slide show. I also don't then have to run through the downloading of the webinar files the day after to get video and audio recordings and set those up online. I'd also probably do a run through of a webinar just to check for the flow of the slides and the tech all being OK. So far this is adding up to a few hours. That time spent won't change the content I share.
By running a tele-seminar however I can spend more time on my ideas, the content, getting great value into the call and not worry about the tech getting the better of me (assuming I can still dial a phone!). And the next day it's a simple (quick) task to download the audio recording and set the MP3 up online. This is my Easy Street for sharing content right now.
And what will I do with the time I save... well, I'll rest, relax, or create new things to share, or connect with clients, or spend time with my kids, or maybe just let those new ideas come in while I chill out in the garden.
It's a nice place to be.
Come on over!
Want to talk more about this?