What’s the result?

I’m not actually that bothered HOW you do it, I just want to know it works. And I know you know it works, so why are you spending so much telling me about how it works. I’m not actually that interested. I mean I might want to know the details AFTER I’ve decided I want the result. But I’ll buy the result first.

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We don’t all suit the same vehicle

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I enjoy walking, I also like to drive, I love taking the train and if it means I’m going on holiday somewhere amazing I can tolerate a long-haul flight. These are all different vehicles that suit me at different times for different reasons.

You will also like to travel in certain ways.

Just like you’ll like to market and stand out like a business celebrity in YOUR way too.

Your marketing vehicle MUST be one you want to drive or ride in.

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On the radio – me talking Inspired Marketing, Websites and business

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I was recently invited by Andy Hayes of Travel Online Partners to be a guest on his TOP radio show. We discussed marketing, websites, the Hotel Success Handbook, being in business, and lots more.
Listen online or read the summary.

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Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

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Forewarned is Forearmed

Not everything is plain sailing, so make sure you talk about the choppy waters too.

It may be that you offer a product or service where, from the get go, it’s brilliant, the result happens instantly and everyone is happy. In which case, you can stop reading now.

Or it may be (more likely) that there’s some ‘getting used to’ or a ‘learning curve’ before the good stuff happens when people buy your Thing.

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J.F.D.I.

I am going to swear in a minute so that’s the parental guidance part of this out the way. Just so you have been warned!

Now this isn’t going to be a long, complex story, with lots of fabulous insights and funny asides, it’s really quite to the point.

And that is the point.

Sometimes you have to stop thinking, planning, plotting, strategising, working out, perfecting, polishing, tidying, testing, umming, ahhing, wondering, suggesting, procrastinating and JFDI.

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