Expect the Unexpected

Of course, being British I have this expectation built in when it comes to the weather (expecting the unexpected!), but it’s a good way of thinking when it comes to business too.

Much as it’s important to have a plan—and it’s always a good idea to have a goal—sometimes something will just ‘show up’ that is unexpected.

This can be good unexpected or bad unexpected…

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When did you last plug in to the Matrix?

I love live events and I make sure I attend business events often to learn, meet people, share ideas, get new ideas, take time out from my business, and just feed off the energy. When I’m asked why I fly off to the US to attend events or take time out of my busy schedule to attend an event in the UK even, I say that for me it’s like plugging into the Matrix.

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How do you do?

How do you do what you do?

This is a really important question to ask yourself as it will really help you with your marketing and get you noticed.

Share the details, the thoughts behind your process, your procedures, the details, the ‘little things’ that you do to make how you do what you do different.

I am guessing that whatever it is you ‘do’ there are also lots of other people and businesses that ‘do’ it too.

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You already know the answer

All of us already know the answer to most questions we have that are about our business–our next steps–because we all instinctively know what’s right for us and our Thing. Having said that, most of us also like to get a 2nd (or 3rd, 4th, 5th, etc!) opinion to ‘check’. And that’s fine–in fact, it’s smart.

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Did you file it under ‘Common Sense’?

When you know something and know it so well, you can’t quite believe other people don’t know it. Sometimes this is ‘learned’ knowledge–a new topic you just took a course in, or a book you just read. And sometimes it’s something you ‘filed away from years ago’. Other times, it’s just something you figured out was ‘common sense’. The problem with common sense, though, is everyone’s file contains different entries.

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On your own? Don’t let that stop you!

Do you sell you? Of course you do, you’re a business celebrity!

But are you only selling you – your time – and nothing more? That’s not good – as you’re putting a limit on what you can do and who you can reach, not to mention a limit on your income.

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