The other 80%

I am a huge fan of the Pareto Principle–and if you’ve worked with me for more than 5 minutes, you’ll know I’ll crowbar it into almost any situation!

Continue reading...

Even the best hairdresser…

…can’t cut the back of their own head.

And if you are a hairdresser and you want your hair cut, I’m thinking you’d want to go find someone ‘just like you’ to cut it, right? So the same principle applies when you’re looking for help with your business or marketing: ask someone who is as brilliant as you (including myself in this now!).

Continue reading...

My inspiration hit list

2

I get asked these questions a lot:

  • Who is YOUR mentor?
  • What are your favourite books?
  • Which blogs are you subscribed to?
  • What events do you go to?
  • Who do you learn from?

So I thought I’d tell you!

Continue reading...

What to do when it’s not working…

First of all, we need to define ‘it’.

If ‘it’ is your Thing, then we need to make sure you’re super-clear on what you do that’s brilliant that ADDS VALUE or GETS A RESULT for people. It might be that you’ve stayed too ‘big’ with it and that’s overwhelming you. It might be that you’ve gone too ‘narrow’ with it and there’s not enough there to keep you busy/entertained. Take a look and see where you are with the size and scope of your Thing and if it’s enough to create that value and results for others.

Continue reading...

It doesn’t have to be shiny and new

5

Having a signature dish or programme gets you noticed and remembered. If you are changing your recipe all the time then how do we know what your brilliant Thing is? Being in your spotlight means being consistent and having a clear signature that we can see. If you are chopping and changing all the time it’s confusing for us and it’s diluting your brilliance.

Continue reading...

Listen up! 11 ways to get your Business Celebrity OUT in 2011

Here’s my Christmas and New Year gift to you! I’ve recorded an audio (MP3) for you where I’ve shared 11 ways to get your Business Celebrity out in 2011.

What I’m sharing with you are 11 ways to really get YOU into your business in 2011, 11 ways to help you stand out in your market, 11 ways you can get in your spotlight next year.

Continue reading...