Why I’m a big fan of Twitter (and how I use it for business)

I do like Twitter and what it can do for my business. Twitter is huge and growing every day — there’s a lot of people to Tweet to.

Here are a few ways that I use Twitter — and that any small business or individual can use it for too…

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If you don’t ask you’ll never know

Once you’ve got your head around your Thing and what it is–how it works and what it does for other people–the next step is to tell everyone about it.

And once you’ve got your head around telling everyone about your Thing (we call that marketing!) then you need to ask for the sale…

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How do you do?

How do you do what you do?

This is a really important question to ask yourself as it will really help you with your marketing and get you noticed.

Share the details, the thoughts behind your process, your procedures, the details, the ‘little things’ that you do to make how you do what you do different.

I am guessing that whatever it is you ‘do’ there are also lots of other people and businesses that ‘do’ it too.

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Routines vs. flow

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I have routines and at other times those are gone. And it made me think about when I’m more in flow–do the routines help or do they hinder?

My routines are day-of-the-week and times-of-the-day based. When my children are in school, the structure of my day is dictated by their schedule because I like to take them to school, so ‘work’ only starts after that…

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Keep checking the end of your own nose…

Now, I know that you already know that your Thing is on the end of your nose. So yes, it’s as plain as day to everyone else, but often you look straight past it… and yet it’s the very thing that you do brilliantly and don’t always notice. And don’t think that you don’t have to keep checking the end of your nose either…

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Re-runs

When something is good it always deserves a second (third, fourth…) viewing. I will happily sit through re-runs of Frasier, Friends & other classic TV shows. And I’m not sure I can count how many times I’ve watched Star Wars—especially now I’ve got my small people into the way of the Force!

I appreciate that not everything is worth repeating, but when you have a process or a system or a marketing campaign that works do a re-run. And then another re-run until it stops working!

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