Well, what a surprise… customers like good service! and they aren’t always bothered about price

Now, you may be thinking that, in these price conscious times, that having the best (lowest) price is all it takes to get customers. But, in many instances, this is just not true… in fact, pricing is less important than good experiences and service. That’s pretty vital to remember in business, whatever you are selling…

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What to do when you’re brilliant at sales but you forgot something…

The thing I am saying you might have forgotten is your marketing.

This happens more than you think–you have a brilliant product or service, and you’re also brilliant at selling… the step you can sometimes miss out is marketing.

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Say What? Say what is being said

When you’re doing your marketing, your messages, your website copy, your ads, your talks, your landing pages, your flyers, your videos, anywhere you are talking about what you do… make sure you use the language that your clients (existing and potential) do.

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Are you on Holiday?

Are you in that relaxed place just seeing what comes along, not doing anything too energetic i.e. are you in ‘holiday mode’ with your business?

There is nothing wrong with taking it easy (I am not saying don’t relax!) but what I suggest is that like any good holiday you put some planning time in beforehand to pick the best time, place, location to get the MOST from it… I know I relax more when I’m where I want to be!

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Stop with the ‘How’ for now

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When you have an idea about your Thing, you might jump straight into the practical details. You might start thinking “Ohhh… How can I sell this? What products can I make? What will this look like as a talk/an event/a one-to-one session…”, and off you go with your ‘How’ now.

If you jump straight into the ‘How’, you’ll miss the details in the ‘What’ that make the difference when it comes to being noticed.

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Follow the herd, or not, or don’t even leave the house

It’s funny, there’s so much ‘FOMO’ that goes on in business. (FOMO is Fear of Missing Out by the way). Sometimes we FOMO that everyone else is going to be at an event, or is making an offer this Black Friday, or is getting their newsletter done every week, or spending 100 hours on Facebook, or networking non-stop. There’s no end to FOMO if you let it take over.

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