If you don’t ask you’ll never know

Once you’ve got your head around your Thing and what it is–how it works and what it does for other people–the next step is to tell everyone about it.

And once you’ve got your head around telling everyone about your Thing (we call that marketing!) then you need to ask for the sale…

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Drowning not waving…

It’s all about perspective.

I always say that your Thing is your filter on the world and how you see things differently. That’s why your Thing is very often a different way of working, a different order, different detail, different language or a different approach entirely to how something is done. It’s your take on the world, not necessarily a brand spanking new eureka moment Thing. Which of course is all about perspective.

Sometimes when your perspective is very different to everyone else around you it can be hard to share. Perhaps you don’t want to ‘stand out’ or be different. For many of us it’s inbuilt not to be a show off or get noticed to much. Certainly in my life experience that didn’t always end well (it does now, but not back then).

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Uphill Struggle or Downhill Slalom?

We can all climb a mountain if we put our minds to it (and backs into it) BUT sometimes, surely, it makes sense to take the cable car? I mean it’s there… would seem silly not to use it. And sometimes in business (and life!) even though there’s a cable car up our mountain, we either don’t see it OR choose not to use it. Are we mad?

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I can’t be bothered.

4

I can’t be bothered being anyone other than me.

Talk about hard work.

But I still catch myself changing my tone, or coming over all ‘marketing’ sometimes. And I think WHOA what is that all about? Why am I being someone else when I do my marketing, or start talking about my Thing.

Waaaaay too much like hard work keeping that up.

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Are you blocking your Business Celebrity? – 7 ways you could be stopping your Superstar

It’s Time to Get Out of Your Own Way!

Being a Business Celebrity is not just about marketing.

It’s also not about following a formula.

Quite often, the only difference between you and a business celebrity is YOU…

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Cheese, cheese and more cheese

5

Now I love cheese. Nothing gets me more excited than a cheeseboard of stinky, oozy, mouldy cheese and some delicious crackers BUT I am so over the cheese when it comes to marketing.

WARNING: This may turn into a bit of a rant.

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