Are you lucky?

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Don’t believe that everything you see and hear is because someone is ‘lucky’. There’s that famous saying “The more I practice, the luckier I get.” With practice and work you get luckier. I know I do. This is how you get successful at business. It’s not a magic trick.

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We all do it differently

One of the things I love about social media is the insight it gives you into how other people do their Thing and live their life (not technically snooping if people are sharing, right?). Now of course some of this many be manufactured (or at least tidied up–I’m not going to be posting a photo of me when I’ve just woken up any time soon for example–I’ll spare you the fright!), BUT for those of us who share just how we are (most of the time!) it’s a great way to see the differences in us all.

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The Thing about Magic

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The other night I went out for dinner with a group of people and experienced some serious magic. It wasn’t in fact the cooking (although my Pork Belly was very yummy) but proper “How the hell did he do that?!” close-up magic. The sort of magic where I was incredulously shaking my head shrieking “How is that possible?!” (yes, I was the one choosing the card that ended up in the wallet–in a zipped pocket, in a ticket case–when I had been holding the wallet in the palm of my hand AND it had my name written on it in my handwriting?!).

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What about ME?

That’s who I am interested in–ME! What do I get from working with you? What results will happen FOR ME? Where is my business going to grow? How am I going to make more money/feel better/lose weight/get calm/look stylish, etc., etc.

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Who are you here for?

We all have our own style and attitude and approach, and I am sure you aren’t the right person for every single business or consumer who needs your Thing. You might be too loud (or too quiet), too complicated or too simple. You might be too casual or too strict, too friendly or too standoffish. What if you’re the chalk and they want the cheese? The black and they are looking for white?

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Be very specific

What’s important to you might make all the difference to you doing your Thing. But if it’s the difference between your Thing and someone else’s you need to be specific about and tell us what that is, otherwise it will get lost in ‘assumption’.

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