I found my Thing with Lucy a couple of months ago as The Confidence Guide (gosh I can't believe it was only a couple of months ago, so much has changed for me since).
I'm feeling I'm at the almost "got it" stage as opposed to the "100%" stage in how I market my services but I have made HUGE progress. So to those of you who at the moment can't quite see your Thing .... hang on in there, work with the process, trust in the process and it will happen. And like Lucy says, it will be the Thing on the end of your nose.
I've been doing what I do now for years - literally years, yet it wasn't what I was doing for a business. Now it is and it is SO very exciting every single day.