It's funny, there's so much 'FOMO' that goes on in business. (FOMO is Fear of Missing Out by the way). Sometimes we FOMO that everyone else is going to be at an event, or is making an offer this Black Friday, or is getting their newsletter done every week, or spending 100 hours on Facebook, or networking non-stop. There's no end to FOMO if you let it take over.
And I get it. When you're not sure what works, it makes sense to follow everyone and everything in business that looks like it is working. When you see people creating success you, of course, want to say "I'll have what she's having", BUT she's having what's right for her. This is actually the theme of an event I'm speaking at and it's so true.
There are no rules. There is no one 'right' way. There might be the 'best way for you' but that is an entirely different kettle of fish right there. This is about doing your Thing, doing your media Thing, doing all kinds of Thing things that are brilliant for you.
So next time you see the herd, see if they are running in a direction you actually want to go in! It might be you want to have a hermit session and not leave the house for a while and do your Thing from there. I don't know and I don't pretend to have all the answers.
This is exactly why I don't have one plan, one formula, or one way for people getting out there and selling their Thing. Your Thing is your Thing and actually YOU are the best person to decide what the best way to package, sell and market it is. So don't ask me to make the call–you decide, I'll just give you ideas to consider...
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