There comes a time with every idea that you need to get on with it. Of course you want to plan, work out the details, explore the options, do some research, perhaps even do a little bit of learning to make sure you’re all set. BUT there will come a time when you simply need to get on with it.
No amount of theory and information ever answers all the questions that taking action does, not least because sometimes you don’t know what’s going to work and what’s not, and trying to work out every next step for every scenario is simply going to be exhausting. The best thing you can do when working on a new offer, new product, new service or new way of doing your Thing is to plan ‘up to a point’ and then get on with it!
When you ‘get on with it’ you’ll soon have all the answers to your questions–some things will work, some won’t, some will need tweaking, others might need an overhaul–but the point is the best way to get these questions answered to get on with taking action.
This, of course, makes total sense, and yet the longer you spend in planning or learning mode, the harder it can be to move into action mode. There is a fine line between ‘jumping in the deep end’ (sometimes unwisely!) and simply ‘getting in the pool’. If you’ve had some swimming lessons and you know what to do it makes sense at some point to just get in the water, you don’t actually have to climb up to the highest diving platform and jump in from there if you don’t want to.
The best thing to do is to take a leap but make it as easy or straightforward as possible. Start with a small group, or limited offer. Be clear it’s a ‘beta’ and you’re going to smooth out the rough edges as you go. Only sell a small number, be open about asking for feedback. This is the equivalent of getting in the water using the steps not jumping off the high diving board. You still get in and swim but there’s a lot less danger and dramatics
I will add that sometimes you might get stuck on the edge and be talking yourself out of even getting a toe wet. At this point, it’s good to have the support of people around you who will get in with you (which might simply be taking your hand as you step into the water or, if it’s needed, giving you a little shove into the ‘deep enough to swim, but shallow enough not to dive’ end of the pool!). I have been known to offer a shove on occasion... :)
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