Who are you here for?

We all have our own style and attitude and approach, and I am sure you aren’t the right person for every single business or consumer who needs your Thing. You might be too loud (or too quiet), too complicated or too simple. You might be too casual or too strict, too friendly or too standoffish. What if you’re the chalk and they want the cheese? The black and they are looking for white?

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Even the best hairdresser can’t cut the back of their own head

Sometimes we think that because we can do a good job on others we can do it for ourselves. But that’s when we forget 2 things:

1. It’s on the end of our nose which, of course, we look straight past so don’t actually SEE it
2. Cobbler’s children: we’re SO busy doing our Thing for other people that we completely forget or neglect to do it for ourselves…

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Twitter for Business: 9 Community Management Tips

Wendy Kier, The Queen of Twitter, blogs about the need to have a Twitter business strategy that sits in line with your overall marketing goals and objectives, and how random Tweeting does very little in way of attracting new business.

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Always be ideal in what you say

What I want to remind you to do is always focus your messages, your marketing and any communications you have about your Thing squarely aimed at your ideal clients.

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If it won’t sell in ‘real life’, it won’t sell online

Online isn’t a magic pill of marketing–it can’t make a bad product into a good one just because it’s available online.

What you want to know BEFORE you do sell anything online is know that it’s in demand ‘in real life’.

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Don’t underestimate what you already know

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We all do it.

We think that we ‘don’t know much’, or that we only know ‘what everyone else knows’. This is the blight of ‘common sense’ :)

Sometimes it takes a new situation, a meeting in a new context, or simply being asked the right questions, for you to realise what you DO know and that it IS of value and that YOUR common sense isn’t everyone else’s.

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