Why not now?

I often issue a challenge to my clients. It goes something like this… “that sounds good—so why don’t you do it now?”

Yes of course you can plan and over plan and do it ‘perfectly’ in a few weeks (ahem, months) time, but you could also do it now.

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Even the best hairdresser…

…can’t cut the back of their own head.

And if you are a hairdresser and you want your hair cut, I’m thinking you’d want to go find someone ‘just like you’ to cut it, right? So the same principle applies when you’re looking for help with your business or marketing: ask someone who is as brilliant as you (including myself in this now!).

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What time is it?

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What time is the right time to start being a business celebrity? What time is the best time to launch a new product or service? What time is it?

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What’s on Repeat?

Is there something in your business that you do over and over and over and over again?

Maybe it’s explaining how something works to your clients? telling your story? explaining the results that are possible from working with you? a ‘piece’ of your Thing?

Maybe it’s more general than that and it’s how your business or your industry works? Maybe you’re having the same sales conversation over and over?

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Are you lucky?

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Don’t believe that everything you see and hear is because someone is ‘lucky’. There’s that famous saying “The more I practice, the luckier I get.” With practice and work you get luckier. I know I do. This is how you get successful at business. It’s not a magic trick.

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Put your blinkers on

Blinkers give a single focus—they don’t pretend nothing else is happening, they just allow you to block it out to make it easy to look ahead only at where you’re going.

I need Blinkers sometimes (OK—all the time) as I am one of those creative types who has a million ideas a minute and would try and do all of them given half the chance. But you know what they say about Jack of all trades and that’s the same as being pulled in every direction you can think of, as you never actually get anywhere…

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