Fortune favours the brave

If you want to take this quote in a literal sense—to me, it says that you’ll get paid if you ask for the sale.

And here you were thinking it was about riding into battle on your trusty steed :)

It’s an important point though. You need to sell your Thing. And that can mean being bold or brave.

Continue reading...

Where do you fit in?

Be clear where you ‘fit in’ to your prospect’s thought string and solution process to their problem(s).

It might be that you’re the person that they need AFTER they’ve worked with someone else. It might be that you’re the person they need FIRST or LAST with different work needing to happen after or before. And you need to tell them that. You need to make it VERY clear where you fit in as the answer to their problem.

Continue reading...

Your Thing must be sold

If you don’t have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it’s really hard for people to buy.

Continue reading...

Flying through the air (& business) with the greatest of ease (eventually)

3

Get ready for an overload of metaphors. This whole blog is a giant metaphor for business as far as I see it, with lots of lessons and smaller metaphors along the way. Hold on tight (I was)!

So I need to clarify what I am going to write about… it’s about my circus skills (or lack thereof). It’s about me ‘learning’ the Trapeze.

Continue reading...

Are you on Holiday?

Are you in that relaxed place just seeing what comes along, not doing anything too energetic i.e. are you in ‘holiday mode’ with your business?

There is nothing wrong with taking it easy (I am not saying don’t relax!) but what I suggest is that like any good holiday you put some planning time in beforehand to pick the best time, place, location to get the MOST from it… I know I relax more when I’m where I want to be!

Continue reading...

Are you playing in the right park?

I know your park is special and has everything in it you like to play with. Perhaps it’s got sparkly swings, or a huge football pitch perfect for 5-a-side; it might have a deep treasure-digging sandpit or a roundabout that goes reeeeaaaallllly fast. And I know you think your park is the best, and that everyone should come and play in it. But it’s not always as easy as that, as not everyone sees your park in the same way. Bit like your Thing really…

Continue reading...