Now, I'm all for wearing my slippers while working (yes, I wear slippers) which is perfectly acceptable when you're in your office at home, as far as I'm concerned. But sometimes you can get great results with your Thing when you get out into the 'real' world. And it's easy to forget (I do).
Social media makes it feel like I'm connecting every single day (and I am), but there is something very different about an IRL (In Real Life) meetup. Speaking on stage or running a retreat is very different to a webinar or Facebook group. Yes it's still me, yes I'm still doing my Thing, but you can't always 'get' the same connection unless you're in the room with someone. And I know it doesn't necessarily make sense (after all, we're all the same people) but it IS different. I am sure you know that.
For one thing, it's a LOT easier to have someone's undivided attention face to face–or give them that gift of eliminating all their other distractions. That's why VIP days, retreats and workshops work so well–you can control the 'environment' where people are and help them to focus, think and explore without worrying about doing the washing-up or whatever :)
I'm not saying you want an all 'IRL' business model (unless you do) as it's certainly not as portable as an online business–although of course in theory you can meet anyone, anywhere (just means you have to go there!). But if you're spending all (or most) of your time online, don't leave out 'real' connections as they will make your online business work even better.
Even the most 'online' people I know run in person events, or speak at events. They may scoot back to their 'creation cave' afterwards, but they do leave it :)
Think about where and when in your business you know you can have more impact in person and add that into the mix. Even if means taking your slippers off... it will be worth it–I promise!
Want to talk more about this?