And the secret ingredient is…

Belief.

Honestly, this is what makes the difference.

Yes, having great, compelling copy will help. Yes, having a clear offer and packages that show what’s possible works. It’s important you say clearly what it is you can do for people. It’s also important that you have a way for people to try you out, or connect with you. But above everything is belief.

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Flying through the air (& business) with the greatest of ease (eventually)

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Get ready for an overload of metaphors. This whole blog is a giant metaphor for business as far as I see it, with lots of lessons and smaller metaphors along the way. Hold on tight (I was)!

So I need to clarify what I am going to write about… it’s about my circus skills (or lack thereof). It’s about me ‘learning’ the Trapeze.

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Are you doing it YOUR way?

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Are you running your business for you?

What I mean by that is are you doing it YOUR way or are you doing it the same way as other people who do what you ‘do’ are… or even the way you think it SHOULD be done.

Doing it your way is what will make you different and make you stand out. And it will also make your business easy for you as you’ll never have to ‘work out’ how to do what you do differently, you just will…

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You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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Looking from the other side (for easy Marketing content)

When something is your Thing you look at it from ‘your’ side–the side where you know how it works well, what to do to get the results, and usually the ‘easy way’. So when you’re putting together marketing material, you need to look from the ‘other’ side.

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They’re behind you!

The end of your nose (if you don’t already know) is where your Thing is. And sometimes it’s that, or your ideal clients for your Thing, that are literally right there in front of you. Or in some cases, right behind you, waiting in the wings where you haven’t seen them; but they’ve been there all along…

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