It’s not you, it’s me…

Sometimes you just don’t want to work with someone.

And that is OK.

But do you follow your own rules, intuition, boundaries or whatever it is that sets out your ideal and non-ideal clients and stick to it?

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Who are you here for?

We all have our own style and attitude and approach, and I am sure you aren’t the right person for every single business or consumer who needs your Thing. You might be too loud (or too quiet), too complicated or too simple. You might be too casual or too strict, too friendly or too standoffish. What if you’re the chalk and they want the cheese? The black and they are looking for white?

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The confidence to do your Thing

This is a key element of doing your Thing–it’s one thing to know what it is you do brilliantly and differently to everyone else BUT it’s entirely another to go out and do it… it’s very much about feeling the fear and doing it anyway.

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Your Thing needs doing! (often)

If you ever have a moment—or a day (or a week!)—where you find yourself doubting your value, what your Thing is worth or even if you have one, ask yourself when did I last DO my Thing.

It pays to do your Thing (and do it often).

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Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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Just make it up!

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Now, I am NOT suggesting you lie about what you can do, but I am totally OK with you inventing a new market to own. I am also OK about you making up a new way of doing Things—specifically YOUR Thing.

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