What happens when it all works perfectly?

What happens when your business is working just the way you want it to? When the right clients are coming in and paying you the right money to do the right work, right when you want them to? You do the happy dance, right?

Well, you do the happy dance if you realise that’s exactly what’s happening…

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The worst thing you can do

Your job is always to do your best, not your worst. And the worst thing you can do is create muddle and indecision. Limbo is not a great place to be. So don’t take anyone there.

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You wouldn’t serve a bowl of chips

It’s the ‘best dress in the shop window’ scenario, it’s the ‘fire the big guns first’ option. Don’t offer tasters of anything less than what you do that’s brilliant when you’re faced with hungry potential customers. Serve them a little bit of your steak not a bowl of chips.

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Routines vs. flow

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I have routines and at other times those are gone. And it made me think about when I’m more in flow–do the routines help or do they hinder?

My routines are day-of-the-week and times-of-the-day based. When my children are in school, the structure of my day is dictated by their schedule because I like to take them to school, so ‘work’ only starts after that…

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Step back and sell the benefits

Transformations are what sell what you do. Features need to be listed of course, but it’s the results that count.

Typically we buy results – the transformation – more than we buy ‘what it is’.

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Try, try and try again

The other day, Gary Vaynerchuk posted a great thing on Facebook which was along the lines of: “If this is your life’s work, don’t give up after 4 months”. And I’m sure you’ve read before about the ‘overnight’ success of people who have, in fact, been working away for years.

But that’s the point. If it was easy (like THAT easy) everyone would be doing it…

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