When it all comes together

Sometimes it doesn’t make sense until it all comes together.

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Is your business in the ‘real world’?

I love the internet.

But that said, my business also has to have a ‘real world’ aspect to it too.

The internet is there to HELP you with your business – to sell for you, to connect for you, to maintain relationships, to find new relationships (business or otherwise!), to share who you are and what you do, to have fun, to reach the places you can’t reach, and more.

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Why selling everything might be too much

I get it. Trust me I REALLY get it. You want to sell EVERYTHING YOU KNOW. The thing with your Thing is that when you realise you’ve got this better, quicker, smarter, cheaper, more detailed, simply ‘better’ way of doing something, you want to help–and you want to give people EVERYTHING you have.

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Teach don’t Preach

If your Thing is something ‘new’ or a new angle on some-thing,then you may need to teach your audience about it. This is NOT the same as preaching to them about it.

So set out your classroom and educate your pupils so they see for themselves your Thing is an answer.

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Is it really that important? (or are you just ‘being busy’)

I’m still working on this one–as I love to ‘work’–BUT the key, of course, to getting anything great done with your Thing is to do the ‘right work’.

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You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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