What’s your measure?

There’s plenty of measures you can measure in your business. And only one of them is money. And, in fact, if you’re smart you actually know that it’s never about ‘the money’, it’s about profit which is the money left over after you’ve paid for everything else. So for sure, measure your profit (and make sure you have some!) if you want to see how your business is doing.

But there are other measures too…

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Conversations are key

I am a legend at starting up conversations. It’s another part of my Thing. I’d forgotten how good I am at this until I helped a client out recently on their exhibition stand.

My advice is to have conversations even when you don’t know where they’ll end up. Worse case: you’ll have a pleasant chat, best case: you might have a new customer.

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And the secret ingredient is…

Belief.

Honestly, this is what makes the difference.

Yes, having great, compelling copy will help. Yes, having a clear offer and packages that show what’s possible works. It’s important you say clearly what it is you can do for people. It’s also important that you have a way for people to try you out, or connect with you. But above everything is belief.

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Busted… and then what?

You know what? I’m not perfect.

I’ve launched products that don’t sell. But then I’ve launched others that sell lots. I’ve done marketing that’s worked like a dream and other times it’s bombed!

But what I don’t do is worry about being ‘busted’—instead, I adapt.

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Are you asking the right questions?

It’s always good to ask questions if you’re stuck—after all, you’re not likely to get an answer if you don’t ask a question. But make sure you’re asking the right questions.

And if you’re not sure what the right questions are then find someone who will challenge you so you’ll ask questions you didn’t even know needed answering.

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Be willing

I was talking the other day with a client about ideal clients (as I always do!) and was asked in return what my ideal client is. And my answer surprised me as it was so simple – I said my ideal client has to be willing.

Knowing that you want to do more, or grow, or change direction is enough – the only other thing you need is willingness. Fear is bound to come up as new and different things can be scary (I am scared all the time) BUT the way to overcome fear is tackle it head on – so you need to be willing to do this!

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