Money Matters

We’re often discouraged from talking about money as it’s not good manners, and I’m still quite the fan of not ‘banging on about’ at every opportunity. For example, I’ve never been one to market what I do in terms ‘work with me and you’ll make lots of money’. But you want to make sure that, after all your costs and expenses, there is at least enough left over to pay you–the business owner–a salary or wage AND ideally that there is extra for putting back into the business or taking as a bonus.

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Give them what they want (but make it what they need)

You should always be listening to your market and offering products and services they want. That’s common business sense. That said, sometimes you may know that what they (your market) ‘want’ is not what they ‘need’. The trick here is a to strike a balance and meet them where they are, then gently ‘steer’ them to where you know lies a better answer.

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Why not now?

I often issue a challenge to my clients. It goes something like this… “that sounds good—so why don’t you do it now?”

Yes of course you can plan and over plan and do it ‘perfectly’ in a few weeks (ahem, months) time, but you could also do it now.

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Easy Street

This is where I like to hang out these days.

It’s a good place to be in your business (& your life actually) but for me it’s taking a bit of getting used to. I am very ‘busy’ person so it’s not always the natural address for me to be at!

Here’s how I am making the move.

Every time I have a new idea or I want to do something in the business I ask myself this question:

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How do you do?

How do you do what you do?

This is a really important question to ask yourself as it will really help you with your marketing and get you noticed.

Share the details, the thoughts behind your process, your procedures, the details, the ‘little things’ that you do to make how you do what you do different.

I am guessing that whatever it is you ‘do’ there are also lots of other people and businesses that ‘do’ it too.

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Detours and Diversions

I am sure it’s happened to you too?

You know exactly where you want to get to—you even have the map—then something unexpected happens… the road is closed.

You get diverted. It might be a technical detour, it might be a timing detour, it might be a team detour, it might be a marketing detour… but it is just a detour—you’re still headed the same way. Or at least that’s the plan…

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