Sometimes it looks like an eggbox

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I always say your Thing is the ‘gift’ that you wrap up and give out to people who need it. This gift might be a result, a feeling, a transformation, a product, a service, a widget, a gadget, and emotion, a turnaround, I don’t know what it is but I know it’s your Thing thing.

And sometimes that box you put it in might look more like an eggbox than a perfectly straight-sided giftbox.

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7 things to do this week to improve your Thing

You can do them all today, or one a day for a week. Or you might just choose one or two of them for now.

But here are 7 things you can do to improve your Thing. And we’ll all be thankful you did too.

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Saving it for Best

A phrase that I utter on a regular basis is “There’s no point sitting at home on your own being amazing”, and I mean it. When you find your Thing, the worst thing you can do is keep it to yourself. The reason being that your Thing is there to help other people—hence it needs to be shared to be helpful! I know it sounds obvious but it’s not always as easy to do as it sounds. But you need to get over yourself and do it!

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Say What? Say what is being said

When you’re doing your marketing, your messages, your website copy, your ads, your talks, your landing pages, your flyers, your videos, anywhere you are talking about what you do… make sure you use the language that your clients (existing and potential) do.

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Is your light on?

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You and your Thing take people on a journey and deliver them to their destination (the result you give)—and, just like a taxi, you might be missing opportunities to help people if you only have your light on in the obvious places.

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Why I’m a big fan of Twitter (and how I use it for business)

I do like Twitter and what it can do for my business. Twitter is huge and growing every day — there’s a lot of people to Tweet to.

Here are a few ways that I use Twitter — and that any small business or individual can use it for too…

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