Now look, I know it’s not the ‘cool’ thing to do marketing-wise... that would be funnels and split-testing landing pages and the live videos on Facebook... BUT a good old-fashioned phone call can go a long way.
As can ‘real life’ networking.
Or what about a letter in the post?
All of these examples are pretty Old School ways of marketing your Thing, but they still work so don’t ignore them. I know it’s sometimes (depending if you’re having a good tech day!) easier to sit behind your screen and connect with your audience that way, but sometimes a proper conversation, or nicely written mail-out, can do your business a world of good.
I still love to browse through a brochure and read information in my own time, where I want, and on a page. I know I’m not everyone (as I don’t even get on well with a Kindle and much prefer a proper book), but I also know I’m not the only person who thinks this way. The key, of course, is knowing if your market has lots of people like me. People like me who LOVE getting post, who love a printed book, or actually enjoy a ‘proper conversation’ when I’m sitting next to someone. That’s not to say I don’t read emails, watch videos and spend way too much time on FB too, but there’s a lot more ‘noise’ with these.
The good thing about going Old School is there are so many people doing New School (is that a thing?) that you’re going to find it a LOT easier to stand out than you will online. In the olden days (which I include myself in), we used to send a LOT of mail, so then it was hard to stand out that way, and I was quite an ‘early adopter’ of online marketing (it was usually about 4 lines of text making clever use of ******* and +++++++, so hardly the sophisticated funnels of today!) but we did stand out!
Printed books are still going strong, so don’t think ebook only. Letters and ‘lumpy mail’ still work if you send them to the right person and use them as part of a joined-up campaign (call before and after, send emails too,... that sort of thing). Having a pitch at an exhibition, attending a relevant event or networking meeting or simply picking up the phone can still go a very long way to giving you great leads and opportunities in your business.
Here’s my dare for you this week: how much Old School can you do?
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