Go ‘Old School’

I don’t mind sharing that when I get in the pool 100 seems an awful lot. A ridiculous amount in fact.

Even though I know I can do 100 lengths (I’ve done it before) my chatter will start.

“100’s a lot”, “you don’t need to do 100 today”, “today looks like a 50 day, maybe 60”, “the pool is busy, you’ll never be able to keep going”, “etc…”

We all have chatter. It’s just a question of whether or not we listen to it.

Time is usually up there with cash when you ask your average business owner what they’d most like more of. Another hour in the day or another day in the week would be many busy business owners ideal gift. But in reality you have all the time you need.

We’re all growing all the time – in our business, in our reach, in our skills, in ourselves. But how much of this are you consciously making happen. Where’s the stretch?

It’s going to save you a whole lot of time in your business when you can make quick decisions. You KNOW when you have an opportunity come up if it’s for you and if you want to do it. So just do it NOW! Put the time you save ‘thinking about’ a decision to good use and do your Thing instead.

When you need to get noticed for your Thing, this is when it’s about you. You need to tell your story and explain your ‘Why’ so that the people who need you and your Thing can find you.

But you also need to make it about them.

Now here’s the thing with Marketing–for some reason, we’ve been conditioned to expect it to work ‘instantly’. In technical (ish) terms, that’s called ‘Direct Response’… in the olden days, this looked like an ad in a magazine with a ‘reply coupon’ or a postcard you sent off to get details, or an offer you could phone up and buy right away. And yes, of course we still have ‘instant’ marketing today–there are ads online (in Facebook and Google, etc.) that often will ‘sell’ directly as a result of you seeing them. But most people take a while…