This isn’t it

What your Thing isn’t is as important as what it is. Sometimes it’s expected that when you’re good at something you’re good at ALL of it. Take Marketing (for an example close to my heart!): I LOVE ideas, strategy, plans, visions, creative concepts, copy and the communication side of Marketing. Do I love the stats, […]

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Don’t underestimate what you already know

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We all do it.

We think that we ‘don’t know much’, or that we only know ‘what everyone else knows’. This is the blight of ‘common sense’ :)

Sometimes it takes a new situation, a meeting in a new context, or simply being asked the right questions, for you to realise what you DO know and that it IS of value and that YOUR common sense isn’t everyone else’s.

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Take time to Tidy

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I am not a neat freak—in fact, I’m pretty messy most of the time…

But I do tidy up when I need to and it ALWAYS makes a difference.

Now, you might think I am just talking about doing the filing (which is a good place to start, btw), BUT there are plenty of other things in your business that could do with a tidy from time to time that you should think about.

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Being nicely irritating

There’s something about marketing that many people don’t like. And that’s doing it too much.

There’s nothing that sends people into a bit of a panic more than when is enough enough? how many is too many times? and what if I’m being annoying?

Because you’re never going to please all of the people all of the time, doesn’t mean you can’t please some of the people some, if not most, of the time if you are talking to the right ones.

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Don’t believe the Hype

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The Hype often tells us ‘this is easy’ and this is ‘simple’ and that is very probably true for the person saying it.

I, for example, find it very easy to write copy, set up web pages and run webinars, etc. For some people (and I talk to them every day), even one of those things seems impossible :)

So don’t always believe the Hype ;)

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Taking the chances

I’d like to be able to tell you that everything that happens in business is all very organised and proper and happens as part of a process. And it does—most of the time. But sometimes you have to take chances and see opportunities for what they really are. And sometimes they won’t make perfect sense but you just know they are what you have to do.

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