It looks exactly like the photo!

There’s nothing wrong with the odd bad review—it’s just a reminder to be clearer in your marketing and message about EXACTLY what you do and for who. The clearer you are about this then the less bad reviews you’ll get. As there is nothing wrong with what you do (I am assuming this much!), it’s just you might not be the right person for that particular client. Maybe you’re too expensive for some people, maybe you’re not at the right ‘level’ they are looking for, maybe you’re too fast/slow/cheeky/boring/content rich/content poor/accessible/reclusive/outspoken/quiet/tall/short/loud/quiet, etc. You are you and you’re not right for everyone.

Continue reading...

Being your awesome

Sometimes it is up to you to go first. There might not be an example you can follow. Your idea might be just that—YOUR idea. So you have to do it. Being the first mover brings you advantage. Often when you work out what your Thing is you look around for examples of other people […]

Continue reading...

Let it happen

Sometimes (in fact quite often!) I do something not knowing what will exactly will come of it. This is usually when ‘logic’ gets replaced by intuition when I just ‘know’ I need to do something or go somewhere or connect with someone. Always when I do this something great comes of it. It’s not something you can put on your marketing plan I’ll agree, but leave space for it!

Continue reading...

It won’t always work

4

Making mistakes doesn’t mean you aren’t doing your Thing, or that you don’t have a great business. It just means you tried something and it didn’t work. That is all.

Now it might be that you chose the wrong time, the wrong offer, the wrong price, the wrong message, the wrong media, the wrong delivery method, the wrong title, …who knows? It might just have been the wrong day!

It doesn’t mean what you are doing is wrong. It just means something in the variable of what you did wasn’t right (and when I say right I mean right for your market—your ideal clients).

Continue reading...

What are you selling under the counter?

This is one of my favourite expressions when I’m letting someone fabulous know they are keeping their Thing a secret UNTIL clients work with them.

I know it makes sense to save your really good stuff (after all it might sell out!) but how is anyone going to know about it if it’s not on show in the window?

Continue reading...

I Get You

3

I know where you are right now. You know you’re here to do something brilliant and even if you don’t know what that is yet you know you have to do it. You know you’re not doing your Thing, as it’s not easy doing what you’re doing.

You know that you have a talent for something and you ‘get’ that you’re allowed to make this your job, your work, your business. But it’s just not happening.

I get you.

Continue reading...