Sometimes it is up to you to go first.
There might not be an example you can follow. Your idea might be just that—YOUR idea. So you have to do it. Being the first mover brings you advantage.
Often when you work out what your Thing is you look around for examples of other people doing it so you can see how it's done, or see how you want to do it differently, to make sure you stand out.
But what if there is no comparison?
Or what if you look around and there just isn't anyone doing it the way you see it?
What if no-one 'gets' it like you do.
You have 2 choices when this happens:
- Sit around and wait for someone else to do it first (while getting increasingly annoyed, frustrated and grumpy)
- Go first
This is the part of a Being a Business Celebrity that can be scary—going first.
But it's also hugely exciting to go first—no one can tell you that you're not doing it 'properly' as there is no comparison. You set the standards, you ARE the benchmark, you get to decide what it looks like.
When you go first you can change a market, you can get noticed just by being new and different.
By going first you also set yourself apart as a leader—a business celebrity who has the courage to do their Thing differently and stand out to get noticed.
Going first definitely has its advantages—which if all that's up against them is uncertainty then go ahead.
Go now. Do your Thing. Do it your way. Go first.
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