Be willing

I was talking the other day with a client about ideal clients (as I always do!) and was asked in return what my ideal client is. And my answer surprised me as it was so simple – I said my ideal client has to be willing.

Knowing that you want to do more, or grow, or change direction is enough – the only other thing you need is willingness. Fear is bound to come up as new and different things can be scary (I am scared all the time) BUT the way to overcome fear is tackle it head on – so you need to be willing to do this!

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Timing is everything

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It’s not that people don’t want what you’ve got. They might absolutely love your Thing, they just aren’t ready… yet.

This is why you need a wave of marketing… a rolling wave of you showing up, sharing, teaching, guiding, coaching, mentoring, cheerleading, whatever-it-is-your-Thing-looks-like-ing so that when someone IS ready they know where to find you.

I don’t know when you’re going to be ready. I don’t when the person next to you is going to be ready. All I know is that I can be ready. Ready and waiting with open arms ready to find your Thing or get you famous as a business celebrity :)

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The other 80%

I am a huge fan of the Pareto Principle–and if you’ve worked with me for more than 5 minutes, you’ll know I’ll crowbar it into almost any situation!

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What a waste! A marketing fail not to repeat

I am not saying you need to run a 24-hour business—that’s why websites were invented after all—but let us know in any advertising if you’re not going to be open and don’t waste our time. Have your opening hours for phone calls in your ad OR point us only to your website (and let us know what we can do there).

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Are you asking the right questions?

It’s always good to ask questions if you’re stuck—after all, you’re not likely to get an answer if you don’t ask a question. But make sure you’re asking the right questions.

And if you’re not sure what the right questions are then find someone who will challenge you so you’ll ask questions you didn’t even know needed answering.

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It’s not you, it’s me…

Sometimes you just don’t want to work with someone.

And that is OK.

But do you follow your own rules, intuition, boundaries or whatever it is that sets out your ideal and non-ideal clients and stick to it?

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