If you don't want to tear your hair out with your marketing, I'd highly recommend you only focus on people with their hands up (or at the very least on people who have them hanging loosely by their sides!).
When someone is interested in something, they will (metaphorically or literally) have their hand up for it. They will say "Yes please, I want that" and "Oooh, that's what I need", etc. This is what I call having their hands up. Now they might not realise there is the answer out there for the problem they have, so they are the 'loosely by their side' people who, while they don't have their hand up now, can let it shoot up as soon as they see what you have in a "Oh wow, I didn't know you could get that Thing" **whips hand into the air** way :)
And then there are the other people–the people who have their hands firmly pressed down against their sides. Under no circumstances are they interested in your Thing. Not now, not ever. They just don't get your Thing, they don't want your Thing, they don't need your Thing. Your Thing is not for them. So don't market to them!
All very common sense and obvious, you might be thinking, but I see it all the time. All. The. Time. There are people out there who are not interested in your Thing at all and yet you're marketing to them. What's that all about?
I know you're very excited about your Thing. And I know you know how much it can help people. I also know it drives you nuts and makes you super-annoyed when people aren't getting the help you know your Thing can give them. And I know you know the difference it will make to these people to do your Thing, but some of them just don't hear you–they aren't open to being helped. They are happy where they are (even if they outwardly moan about it!). And much as it's difficult to accept this, you have to. It's super-hard for me to not help people I can absolutely see are not doing their Thing, but I have to because you cannot work with people who don't have their hands up (or at least ready to shoot up)–because then you're forcing your Thing on them.
Don't force it
I'm sure you've been 'sold to' before. Yuck! It's icky. But I'm sure you've not made it this far in life without buying anything? And I'm guessing most of the things you have bought you wanted? You were pleased to buy? You'd been looking for them–you had your hand up. So much nicer to buy and sell in that way.
So while yes, you can 'educate' people and 'let them know about' your Thing, you're not here to talk them into it, convince them, manipulate them and force their hand up. No need–there are PLENTY of people with their hand up (or ready to put it up). Talk to them, market your Thing to them. You'll save your head of hair if you do!
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