The delicate art of not caring

First off, I must say of COURSE I care. I just don’t care about everything. Here are things I do care about, and things I don’t…

Continue reading...

All systems go

Make your systems work for you and you’ll be able to do your Thing so much better…

I can’t promise it will be fun setting them up (unless that IS your Thing) but you’ll have a more spacious business afterwards which means more time to do your Thing—which is always the aim!

Continue reading...

The pushmi-pullyu of marketing

It’s not just you that’s part of your marketing—there’s also the person you’re marketing to.

If you are constantly marching forwards with your marketing, and there’s no ‘thinking’ space or ‘feeling’ space where someone can make a decision that suits them and, worse still, they feel like they’re being led blind in a direction they don’t want to, that’s when your sales will suffer.

Continue reading...

When was the last time you did something HUGE?

When WAS the last time you did something huge? Something you were afraid of doing? Something you’d been putting off as you didn’t think you could do it?

When was the last time you thought “You know WHAT? I don’t care if it doesn’t work… I am going to try this anyway”?

If it’s been a while that you scared yourself with a HUGE action for your business then I’d like to challenge you to do something today that is big

Continue reading...

When new business is staring you in the face… and you look the other way!

Lots of businesses are turning away customers every day… and they probably don’t even realise it.

I’ve made a few calls over the last few days to travel companies (not all my own holiday research, I have to point out!), and it was incredible the number of the companies that didn’t even take my contact details. I could have walked away from them forever.

Here’s the range of responses I got…

Continue reading...

What’s the result?

I’m not actually that bothered HOW you do it, I just want to know it works. And I know you know it works, so why are you spending so much telling me about how it works. I’m not actually that interested. I mean I might want to know the details AFTER I’ve decided I want the result. But I’ll buy the result first.

Continue reading...