Putting the lipstick on

Sometimes what I do is just ‘putting on lipstick’. Your Thing might be like that too?

My Thing is that I ‘find’ people’s Things–I don’t create them/make them/invent them as they are already there. But what I do (as an outsider, which makes it a lot easier) is to ‘see’ what people don’t see for themselves. And then the next stage is usually to tidy it all up and ‘put on lipstick’.

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When it’s about you and when it’s about them

When you need to get noticed for your Thing, this is when it’s about you. You need to tell your story and explain your ‘Why’ so that the people who need you and your Thing can find you.

But you also need to make it about them.

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Listen very carefully (your market is speaking)

Most of the answers you need for your business are all around you–it’s often simply a case of listening more carefully.

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Everything you’ve done up to now…

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If there’s one thing that everyone says about their Thing is that they WISH they’d known what it was BEFORE. And I can see the logic–as surely if you’d known what your Thing was before, you wouldn’t have done all the other things you had (well, all the ones you didn’t like at least!). And it doesn’t matter what age you are when you work out your Thing (I’ve worked with people in their 20s through to their 60s), the frustration is always the same–if only I’d known this before…

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Are you doing it YOUR way?

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Are you running your business for you?

What I mean by that is are you doing it YOUR way or are you doing it the same way as other people who do what you ‘do’ are… or even the way you think it SHOULD be done.

Doing it your way is what will make you different and make you stand out. And it will also make your business easy for you as you’ll never have to ‘work out’ how to do what you do differently, you just will…

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Keeping your eyes open

I know EXACTLY what an ideal client looks like for my business. So when one sits down next to me and starts talking to me, or emails me, or messages me on Facebook, I know to have ‘that’ conversation. ‘That’ conversation is the one where I ask them to make a decision to do something about finding their Thing or not.

When you know what you’re looking for, it’s easy to see… so here are some things to set your radar to spot.

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