It’s BIGGER than you think!

Yes, I know that you are supposed to get ‘small’ and specific with what you do—you can’t be everything to everyone, after all. BUT sometimes you can think too small.

Now, when I say small what I really mean is ‘blinkered’—if you’re good at something and that’s what you ‘do’, it’s sometimes difficult to see everything that’s ‘around’ what you do—but that’s what your Thing is: everything!

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Show how easy it is (simple content marketing tip)

Your Thing is super-easy for you, that’s why it’s your Thing! And a really easy way to create content is by sharing instructions–a checklist, some tips, a ‘How to’ that shows people how easy it is when they do this the way you do it.

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The confidence to do your Thing

This is a key element of doing your Thing–it’s one thing to know what it is you do brilliantly and differently to everyone else BUT it’s entirely another to go out and do it… it’s very much about feeling the fear and doing it anyway.

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If you’re going to get wet – might as well swim

My exercise ‘Thing’ is swimming. I love to swim in an outdoor pool (not in the sea!) but there is something that I see when I am there which I don’t get.

Now, I appreciate that not everyone comes swimming to plough up and down doing laps like me but surely if you’re going to get wet—might as well swim.

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Location location location

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Location is important to me. Where I ‘work’ has a big impact for me on how I ‘do’ my Thing. And I also want to make a mark, an impact for my clients in their calendar – to mark a day of change, and new moves. A great location adds to this hugely for me.

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The long way round

Sometimes we know we’re ‘almost there’, but instead of taking the step to the left, we take about 47 right turns to end up there instead. And that’s OK.

Sometimes you’ll meet people who found their Thing, worked out their business model and got their positioning or niche right in one go. And then there will be other people (I was one of them) who took quite a few steps to get there. And shorter isn’t always better if you paid attention along the way.

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