Let it happen

Sometimes (in fact quite often!) I do something not knowing what will exactly will come of it. This is usually when ‘logic’ gets replaced by intuition when I just ‘know’ I need to do something or go somewhere or connect with someone. Always when I do this something great comes of it. It’s not something you can put on your marketing plan I’ll agree, but leave space for it!

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You don’t know what you know

Most people have no idea how much they know. And—even worse—they don’t know the VALUE of what they know. It’s not unusual (as Tom Jones would agree) for me to work with someone who ‘claims’ that they don’t have anything different or special to share with the world.

So what are they worried about?

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Your Thing must be sold

If you don’t have a clear name for your Thing–an obvious package or product, a clear sight of it on the shelf/in the market, a clear offer–then it’s really hard for people to buy.

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Sound advice on what NOT to do in business — some good New Year resolutions for 2009

I was reading the UK Business Forum ‘Round-up of 2008’ email today (part of the very useful www.businesszone.co.uk), and this article was the one that caught my eye.

Now I love a to-do list as much as the next person (OK so I probably love them more), but I really loved the idea of ‘What to include on your not to do list’. The article was written by Robert Craven, who is MD of The Directors Centre.

Here’s what I nodded my head at…

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Get Real!

Now, I’m all for wearing my slippers while working (yes, I wear slippers) which is perfectly acceptable when you’re in your office at home, as far as I’m concerned. But sometimes you can get great results with your Thing when you get out into the ‘real’ world. And it’s easy to forget (I do).

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You have all the time you need

Time is usually up there with cash when you ask your average business owner what they’d most like more of. Another hour in the day or another day in the week would be many busy business owners ideal gift. But in reality you have all the time you need.

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