Structure sells

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When you have a fabulous Thing–especially when it’s simply something you see and get that other people don’t see or get–it’s important to build structure around it when selling it.

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What I didn’t learn at business school (but know now!)

While I did learn a LOT of theory and case studies of big business, and if required I can write out a cashflow forecast and balance sheet by hand, what I didn’t learn was any of the actual practical ‘stuff’ that business owners—especially small owner managing solopreneurs like many of us doing our Thing actually need to know.

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Publish ‘something’ to sell more

You don’t need a website to be able to sell your Thing. OF COURSE a website helps and provides a great focal point for prospective clients to learn about you, understand your Thing, see examples of your work, read your story, watch you in action (assuming you have videos!) and compare your offers. But you don’t need a website.

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Sometimes it’s simple

Sometimes what you need to do next in your business is simple. But we can very easily over complicate things.

Sometimes it’s just right there.

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How to swim 100 lengths

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I don’t mind sharing that when I get in the pool 100 seems an awful lot. A ridiculous amount in fact.

Even though I know I can do 100 lengths (I’ve done it before) my chatter will start.

“100’s a lot”, “you don’t need to do 100 today”, “today looks like a 50 day, maybe 60”, “the pool is busy, you’ll never be able to keep going”, “etc…”

We all have chatter. It’s just a question of whether or not we listen to it.

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The business of problem-solving

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Every business solves a problem–they solve it with a product or service that does something to fix or improve a situation, a result, an outcome, a feeling, something. This is how value is created–you have a problem that needs resolving, you go and find a product or service that can do this, you’re happy to pay as you can’t do it yourself, or do it as well/quickly/cheaply/cleverly, etc.

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