Having a bad day

We all have bad days. I don’t actually believe anyone who says they don’t. How you respond to your ‘bad day’, however, can make a massive amount of difference to you and your Thing.

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A niche is not enough

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If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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What’s on Repeat?

Is there something in your business that you do over and over and over and over again?

Maybe it’s explaining how something works to your clients? telling your story? explaining the results that are possible from working with you? a ‘piece’ of your Thing?

Maybe it’s more general than that and it’s how your business or your industry works? Maybe you’re having the same sales conversation over and over?

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Tell it how it is – When being serious makes the difference

The tone of your messages and your marketing means so much. If you want to get heard try a different tone now & then to hit home. There is always a time when you need to tell it how it is.

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J.F.D.I.

I am going to swear in a minute so that’s the parental guidance part of this out the way. Just so you have been warned!

Now this isn’t going to be a long, complex story, with lots of fabulous insights and funny asides, it’s really quite to the point.

And that is the point.

Sometimes you have to stop thinking, planning, plotting, strategising, working out, perfecting, polishing, tidying, testing, umming, ahhing, wondering, suggesting, procrastinating and JFDI.

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It’s not you, it’s me…

Sometimes you just don’t want to work with someone.

And that is OK.

But do you follow your own rules, intuition, boundaries or whatever it is that sets out your ideal and non-ideal clients and stick to it?

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