You have all the answers (& they’re different for everyone)

As any good coach will tell you (not that I’m a coach, but I’ve worked with plenty!) YOU have all the answers. But there is no ‘one plan’ you must stick to or get right–there is instead the ‘right plan for you’ which is perfect for your life, business, whatever because it fits with your goals, your values, your take on things.

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Make yourself scarce! and sell more…

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Now I am not suggesting you go hide behind a curtain or under your desk when a client comes near you or shut the door to your ‘shop’, but I am suggesting you are not ‘always available’.

By making yourself scarce you can sell more. Sounds like it doesn’t make sense but it works. It’s all about economics and influence…

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Give Info Sell Action

This is something that can be hard to get your head around at first, especially when you’ve just realised your Thing and you want to keep it well protected. But the best thing you can do with your Thing is give it away.

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Talking your customer’s language – my advice on video!

So here I am now on video!

The really helpful Your Business Channel is packed with videos and shows to watch online, that have an incredible range of advice and tips for business owners from a huge range of experts (lots of which are quite famous) – and now me too!

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Even the best hairdresser…

…can’t cut the back of their own head.

And if you are a hairdresser and you want your hair cut, I’m thinking you’d want to go find someone ‘just like you’ to cut it, right? So the same principle applies when you’re looking for help with your business or marketing: ask someone who is as brilliant as you (including myself in this now!).

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The Marketing Merry-Go-Round

Your marketing plan should be a nice ride that people stay on until they’re ready to get off.

You don’t decide when they get off—they do. And when they do get off they either head straight over to you and say “I’m ready—let’s go” or they say “Thanks so much for the ride” and walk away. You don’t want them jumping off and running away to escape your marketing, you don’t want them being forced off either—especially if they were enjoying the ride—and you also don’t want to suddenly change the ride into something they don’t want to be on.

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