How do you do what you do?
This is a really important question to ask yourself as it will really help you with your marketing and get you noticed.
I am guessing that whatever it is you 'do' there are also lots of other people and businesses that 'do' it too. There are for me. I know I am not the only person in the world who calls themselves a marketer. However I am pretty sure no one else calls themselves a Manager of Business Celebrities.
I 'do' marketing. Actually I 'do' more than that - I also 'do' business strategy, advice, mentoring, planning, promotions and sometimes the very technical job of 'arse kicking' :) But I know for sure other people 'do' things on this list. BUT the way I do what I 'do' is different.
And this is what I am asking you to think about when I say 'How do you do?'
You do what what you do in YOUR way. And that's what you need to explain to your market. You need to showcase (and yes - showoff!) how you do what you do. Share the details, the thoughts behind your process, your procedures, the details, the 'little things' that you do to make how you do what you do different.
Now the hard part is often that you 'just do' these things. They are what you do unconsciously as they seem right to you. Now we're heading into 'Thing' territory here (where your 'Thing' is what you do effortlessly and easily). And just like your 'Thing', it's sometimes hard to see what it is that you're doing that's so easy as because, well, it's so easy for you it just happens!
So you need to take a step back and unravel your process. Or ask people. Ask your clients why they work with you. What do they notice about how you do what you do? Then tell everyone!
You can never include too much detail, to show why how you do what you do is YOUR way. Everyone wants to know they are working with someone who does what they want in a way that's right for them - so make sure you are sharing how you work so that it's easy to recognise.
Yes, this might mean you stand out and no longer appeal to 'everyone' who might be looking for what you 'do' but this is a GOOD thing. You want to be the OBVIOUS choice for the right people who are looking for someone or a business that does things exactly the way you do them.
So make sure you know exactly how to answer the question 'How do you do?' if you want to be really focused and clear with your marketing.
Want to talk more about this?