How to say “No” (nicely)

So who is your perfect customer? This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer'(s), but it might not be…

How much does the space around us (literal or metaphorical) restrict our thinking. And how big is your space?

It sounds simple and it is, but how often do you consciously change or upgrade your environment to match your plans? Do you work outside your usual space, do you go for a walk under a huge sky or by a vast ocean and think in a bigger way?

How big is your space?

I know your park is special and has everything in it you like to play with. Perhaps it’s got sparkly swings, or a huge football pitch perfect for 5-a-side; it might have a deep treasure-digging sandpit or a roundabout that goes reeeeaaaallllly fast. And I know you think your park is the best, and that everyone should come and play in it. But it’s not always as easy as that, as not everyone sees your park in the same way. Bit like your Thing really…

I do the next thing. The next thing that will get my business closer to the result I am aiming for.

When you know what you’re aiming for, you can work out what to do along the way.

Sometimes (and if you’re doing this entrepreneurial thing properly—most of the time!) you will have a ‘crazy idea’ and someone will respond with “Really? Are you sure?”

Of course you’re not sure?! But are you certain?—yes!

You can be unsure that something is going to work, unsure that it’s going to be easy, unsure it’s exactly what people will want it, but you can be absolutely certain that you’re going to do it anyway!

It’s not that people don’t want what you’ve got. They might absolutely love your Thing, they just aren’t ready… yet.

This is why you need a wave of marketing… a rolling wave of you showing up, sharing, teaching, guiding, coaching, mentoring, cheerleading, whatever-it-is-your-Thing-looks-like-ing so that when someone IS ready they know where to find you.

I don’t know when you’re going to be ready. I don’t when the person next to you is going to be ready. All I know is that I can be ready. Ready and waiting with open arms ready to find your Thing or get you famous as a business celebrity :)