Using what you’ve got

When looking to create new products and services, do make sure you’re using what you’ve already got first. The same is true for marketing content and pretty much anything–until you’ve exhausted new markets and new audiences, it’s a really good idea to use what you’ve already got.

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Quick Quick Quick!

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It’s going to save you a whole lot of time in your business when you can make quick decisions. You KNOW when you have an opportunity come up if it’s for you and if you want to do it. So just do it NOW! Put the time you save ‘thinking about’ a decision to good use and do your Thing instead.

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You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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The joy of spreadsheets (and other things)

Now, I am almost spluttering out my own cup of tea as I just wrote the title to this blog. Because I’ll be honest–being organised is not my Thing and it has been known for me to roll my eyes (a lot) at the mere suggestion of a spreadsheet. But when it’s something that’s important to me, I can be more organised than a clipboard-wielding matron with a ward full of patients.

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Buying a course doesn’t make it happen

Now, hands up, I’ve got a very good selection of online courses in my collection of which a fair few (OK, pretty much all of them) haven’t been totally completed. Sometimes I buy them when they’re on special as I’ll ‘need them later’ (which is sometimes true), or I buy them as it’s something I think I ‘should be doing’ (and often actually I don’t do…). That is not to say I never log in to online courses and follow the content–as I do. And sometimes I’m even a really good student–watching every class, asking questions and getting the most from the content. But the point is always that the courses themselves don’t fix anything on their own–you have to do the work.

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What does your perfect customer ‘look like’?

So who is your perfect customer? This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer'(s), but it might not be…

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