What’s the one thing?

4

As someone who has a thousand ideas a day (you might be the same?) I am never short of options when it comes to ‘how’ to do my Thing. I could write a list of never-ending hows, if I’m honest.

But as I am sure you know, trying to do everything (just like trying to market to everyone) typically gets you nothing or no one. You need to focus to get results.

Continue reading...

You already know the answer

All of us already know the answer to most questions we have that are about our business–our next steps–because we all instinctively know what’s right for us and our Thing. Having said that, most of us also like to get a 2nd (or 3rd, 4th, 5th, etc!) opinion to ‘check’. And that’s fine–in fact, it’s smart.

Continue reading...

Are you special? Can you explain your uniqueness?

I was reminded again at the weekend (I am being Masterminded by Jonathan Jay) how important is it to be unique in business. We were talking about USPs, and why a business owner must know what their USP is before they can market their business with success.

USP stands for Unique Selling Point, or Unique Sales Proposition. I was reminded how hard it is to define these — to really make them totally unique.

It is quite easy to come up with a USP only to realise under scrutiny that it’s not, in fact, unique and could easily be applied to other businesses. So it was good to have the Mastermind group of business owners challenging each other to be unique.

Continue reading...

Making your move…

Is there ever a right time to do your Thing? Not sure on that one. But what I do know is if you’re not doing your Thing yet it’s only going to continue to piss you off ’til you start doing it!

Now, I am NOT saying you need to drop everything and start doing your Thing now–that’s hardly ever the best plan. But what I am saying is that it’s pretty likely that there will come a time where you will have to take a leap of faith into doing your Thing and how big a leap and how much of a safety net (or not!) you have is entirely up to you.

Continue reading...

Playing nice in business — why manners maketh money

Sometimes I come across businesses, and business people, that just don’t seem to have any manners!
It’s not just customer service; you should also be thinking about how you work with other businesses too…

Continue reading...

What I know

1

I don’t know everything. I am always learning, always finding more ways to solve things, and discovering more ways to share what I know.

What I do know is that I know enough. In fact I know plenty. What I know is that what I know is of value to other people.

Continue reading...