What does your perfect customer ‘look like’?

So who is your perfect customer? This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer'(s), but it might not be…

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What to do when you don’t want to do your Thing any more

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So there’s doing your Thing in the BIG sense and there’s doing your Thing in the “How you do it right now” sense. When you realise these are different, you’ll see that there’s no problem if you don’t want to do your Thing any more, as you’ll most probably be meaning this in the “I don’t want to do the work I am doing right now any more” sense.

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Don’t go changing…

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One of my favourite (most overused, if I’m honest!) words is ‘consistent’. I love a bit of consistency. Whether that’s consistency in Marketing activity or message, it’s showing up saying the same Thing (Find your Thing, anyone?) over and over until you’ve told everyone who needs to hear it.

There’s also consistency in how you do what you and how you ask people to buy.

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Listening

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When you’re busy doing your Thing it’s important to listen… listen to you, listen to your clients, listen to the market, listen to your body.

When you are listening you’ll do your Thing in the best way you can.

You know you are the best person to learn from…

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It looks exactly like the photo!

There’s nothing wrong with the odd bad review—it’s just a reminder to be clearer in your marketing and message about EXACTLY what you do and for who. The clearer you are about this then the less bad reviews you’ll get. As there is nothing wrong with what you do (I am assuming this much!), it’s just you might not be the right person for that particular client. Maybe you’re too expensive for some people, maybe you’re not at the right ‘level’ they are looking for, maybe you’re too fast/slow/cheeky/boring/content rich/content poor/accessible/reclusive/outspoken/quiet/tall/short/loud/quiet, etc. You are you and you’re not right for everyone.

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The confidence to do your Thing

This is a key element of doing your Thing–it’s one thing to know what it is you do brilliantly and differently to everyone else BUT it’s entirely another to go out and do it… it’s very much about feeling the fear and doing it anyway.

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