If you can answer questions people ask about 'things' or solve a problem people have, then you have a very valuable Thing. The point, of course, is to let people know that...
And if people don’t know how: you can tell them, teach them, do it for them, train other people to do it the way you do it then tell, teach or train others.
If people don’t have the answers: write them out, record them, film them, or write a checklist or instructions.
We are often very reluctant to spell out what we see, what we know and what we do for fear of it being too simple. It might be, but it might also be the answer other people don’t have. It might even just be simple for you but highly enlightening for everyone else.
The point is: if you don’t tell me, I’m not going to know. I’m not going to know your way–your easier/better/smarter/cheaper/more elaborate/more effective/more enjoyable way of doing this thing, of answering this question or solving this problem I have.
So make sure–in your marketing, in your conversations, in your message–you tell me. Which is as simple as it sounds.
Want to talk more about this?