Julie Johnson, Reel-Leader.com

Lucy really does know her stuff, but more importantly she works in such a way that you feel understood, challenged in a good way, and fully supported.

The confirmation of how I can market in a way that feels right, is easier and more authentically me, have had a profound effect.

I have no hesitation in recommending her work and would like to say a public Thank You to Lucy from me – it’s great to have you in my corner and in my network!

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When simple is simply perfect

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I’m not even going to pretend for one moment that I have this totally sussed. I am definitely a simple work in progress. BUT what I do know is that every time I make something simpler in my business it works better.

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Stick to your knitting

I love this phrase—it’s a great way to say ‘Stay true to your Thing’. If you want to get famous for your Thing, keep doing it—consistently. If you change your Thing every 5 minutes it’s going to be hard for us to keep tabs on exactly what it is!

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Is your business in the ‘real world’?

I love the internet.

But that said, my business also has to have a ‘real world’ aspect to it too.

The internet is there to HELP you with your business – to sell for you, to connect for you, to maintain relationships, to find new relationships (business or otherwise!), to share who you are and what you do, to have fun, to reach the places you can’t reach, and more.

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How to swim 100 lengths

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I don’t mind sharing that when I get in the pool 100 seems an awful lot. A ridiculous amount in fact.

Even though I know I can do 100 lengths (I’ve done it before) my chatter will start.

“100’s a lot”, “you don’t need to do 100 today”, “today looks like a 50 day, maybe 60”, “the pool is busy, you’ll never be able to keep going”, “etc…”

We all have chatter. It’s just a question of whether or not we listen to it.

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What to do when your Marketing isn’t working

Now here’s the thing with Marketing–for some reason, we’ve been conditioned to expect it to work ‘instantly’. In technical (ish) terms, that’s called ‘Direct Response’… in the olden days, this looked like an ad in a magazine with a ‘reply coupon’ or a postcard you sent off to get details, or an offer you could phone up and buy right away. And yes, of course we still have ‘instant’ marketing today–there are ads online (in Facebook and Google, etc.) that often will ‘sell’ directly as a result of you seeing them. But most people take a while…

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