Get Real!

Now, I’m all for wearing my slippers while working (yes, I wear slippers) which is perfectly acceptable when you’re in your office at home, as far as I’m concerned. But sometimes you can get great results with your Thing when you get out into the ‘real’ world. And it’s easy to forget (I do).

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When it all comes together

Sometimes it doesn’t make sense until it all comes together.

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What does your perfect customer ‘look like’?

So who is your perfect customer? This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer'(s), but it might not be…

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Get wise with your whys – for stories that sell

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Stories sell.

And if you don’t like ‘selling’ try stories instead.

Obviously I am very strong proponent of the adage that people buy from people but it’s true for my business and all the business owners I work with.

Now much as you can ‘create’ a brand around who you are, what really sells you are your stories.

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How big is your space?

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How much does the space around us (literal or metaphorical) restrict our thinking. And how big is your space?

It sounds simple and it is, but how often do you consciously change or upgrade your environment to match your plans? Do you work outside your usual space, do you go for a walk under a huge sky or by a vast ocean and think in a bigger way?

How big is your space?

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Forewarned is Forearmed

Not everything is plain sailing, so make sure you talk about the choppy waters too.

It may be that you offer a product or service where, from the get go, it’s brilliant, the result happens instantly and everyone is happy. In which case, you can stop reading now.

Or it may be (more likely) that there’s some ‘getting used to’ or a ‘learning curve’ before the good stuff happens when people buy your Thing.

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