Getting to Zero

When you do your Thing are you helping people get from a ‘negative’ place to ‘zero’—that place of neutrality where everything is ‘normal’?

Marketing to a person or business who is in negative place and telling the them you can take them to amazingly positive place can seem like a huge—and unbelievable—step. But marketing to a person who is in negative place and telling them you can get them to ‘zero’ is not.

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Everything you’ve done up to now…

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If there’s one thing that everyone says about their Thing is that they WISH they’d known what it was BEFORE. And I can see the logic–as surely if you’d known what your Thing was before, you wouldn’t have done all the other things you had (well, all the ones you didn’t like at least!). And it doesn’t matter what age you are when you work out your Thing (I’ve worked with people in their 20s through to their 60s), the frustration is always the same–if only I’d known this before…

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What do you believe?

Do you believe in your Thing?

Do you believe in you?

Do you believe in what’s possible?

We all have our up and down moments doing our Thing, but the key is always that you need to believe in it.

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How to swim 100 lengths

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I don’t mind sharing that when I get in the pool 100 seems an awful lot. A ridiculous amount in fact.

Even though I know I can do 100 lengths (I’ve done it before) my chatter will start.

“100’s a lot”, “you don’t need to do 100 today”, “today looks like a 50 day, maybe 60”, “the pool is busy, you’ll never be able to keep going”, “etc…”

We all have chatter. It’s just a question of whether or not we listen to it.

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Always be ideal in what you say

What I want to remind you to do is always focus your messages, your marketing and any communications you have about your Thing squarely aimed at your ideal clients.

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Being your awesome

I work with people who are awesome. This isn’t hard to do, by the way, as everyone is awesome. The ‘Thing’ I do is SHOW people how awesome they are, which is actually all ‘Thing finding’ is. Thing finding is showing people the awesome they already have. Admittedly, there’s a bit more to it when […]

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