Get wise with your whys – for stories that sell

1

Stories sell.

And if you don’t like ‘selling’ try stories instead.

Obviously I am very strong proponent of the adage that people buy from people but it’s true for my business and all the business owners I work with.

Now much as you can ‘create’ a brand around who you are, what really sells you are your stories.

Continue reading...

Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

Continue reading...

Information vs. Action

If you ask me you can never give away enough information.

I am happy to share a great deal of ‘information’ for free, because I know that for it to be effective, for it to ‘do’ what it’s shared for, it needs to be put into action.

The difference between information and action is why people buy from you. And this makes a huge difference to how you market and ‘sell’ what you do.

Continue reading...

Choose 1 Thing (& do something!)

6

Having a choice is well know to lead to paralysis and being stuck. Doing what you feel is the best thing right now is ALWAYS going to be a better option than doing nothing at all as it means you are moving and sharing. No-Thing is not good for you and it’s definitely not good for everyone else who wants your help!

So sometimes this means you go ahead and do what you think is your Thing anyway and see where it takes you.

Continue reading...

All systems go

Make your systems work for you and you’ll be able to do your Thing so much better…

I can’t promise it will be fun setting them up (unless that IS your Thing) but you’ll have a more spacious business afterwards which means more time to do your Thing—which is always the aim!

Continue reading...

It won’t always work

4

Making mistakes doesn’t mean you aren’t doing your Thing, or that you don’t have a great business. It just means you tried something and it didn’t work. That is all.

Now it might be that you chose the wrong time, the wrong offer, the wrong price, the wrong message, the wrong media, the wrong delivery method, the wrong title, …who knows? It might just have been the wrong day!

It doesn’t mean what you are doing is wrong. It just means something in the variable of what you did wasn’t right (and when I say right I mean right for your market—your ideal clients).

Continue reading...