If it won’t sell in ‘real life’, it won’t sell online

I have a client who when we first starting working together referred to her ‘Thing’ as common sense. And it is. To her!

That’s the beauty of your ‘Thing’ – to you it’s something easy, effortless, makes perfect sense and is just so OBVIOUS. Once you see it and you realise that that is your Thing of course. But because your Thing is right in front of you, you might miss it…

Your Thing is what you just ‘can’t help’ but do

When you’re running a business, you need to think like a business owner. Yes, here I am stating the obvious again. But it’s easy to start thinking too personally, or take things to heart, or get over-excited when your business is experiencing a peak or trough. Business is always business.

If you want to take this quote in a literal sense—to me, it says that you’ll get paid if you ask for the sale.

And here you were thinking it was about riding into battle on your trusty steed :)

It’s an important point though. You need to sell your Thing. And that can mean being bold or brave.

Sometimes it is up to you to go first.

There might not be an example you can follow. Your idea might be just that—YOUR idea. So you have to do it.

Often when you work out what your Thing is you look around for examples of other people doing it so you can see how it’s done, or see how you want to do it differently, to make sure you stand out.

Your job is always to do your best, not your worst. And the worst thing you can do is create muddle and indecision. Limbo is not a great place to be. So don’t take anyone there.

The thing I am saying you might have forgotten is your marketing.

This happens more than you think–you have a brilliant product or service, and you’re also brilliant at selling… the step you can sometimes miss out is marketing.