Look out the window…

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Looking out the window gives you time to think and ponder. I use it productively to come up with ideas and solutions. For me sometimes thinking too hard about something doesn’t give the best solution. A watched pot never boils and all that :)

If you spend a lot of your time being busy you will miss your best ideas. You will be too busy looking ahead that you may miss what is right in front of you.

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33 ways to get Famous

Everyone loves a list, right? So, here’s one you can use as inspiration for your next marketing idea to try out.

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What to do if you don’t want to be the boss

Now, your Thing might well lend itself perfectly to you being the boss of a business. Or, it might not. It might be that the best use of your Thing is as part of someone else’s business–or in partnership with someone else (and their Thing) that adds up to a better result that you on your own. Or you can just hire a ‘boss’ to take care of business while you do your Thing.

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The joy of spreadsheets (and other things)

Now, I am almost spluttering out my own cup of tea as I just wrote the title to this blog. Because I’ll be honest–being organised is not my Thing and it has been known for me to roll my eyes (a lot) at the mere suggestion of a spreadsheet. But when it’s something that’s important to me, I can be more organised than a clipboard-wielding matron with a ward full of patients.

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Say What? Say what is being said

When you’re doing your marketing, your messages, your website copy, your ads, your talks, your landing pages, your flyers, your videos, anywhere you are talking about what you do… make sure you use the language that your clients (existing and potential) do.

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How do you do?

How do you do what you do?

This is a really important question to ask yourself as it will really help you with your marketing and get you noticed.

Share the details, the thoughts behind your process, your procedures, the details, the ‘little things’ that you do to make how you do what you do different.

I am guessing that whatever it is you ‘do’ there are also lots of other people and businesses that ‘do’ it too.

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