Once you’ve got your head around your Thing and what it is–how it works and what it does for other people–the next step is to tell everyone about it.
And once you’ve got your head around telling everyone about your Thing (we call that marketing!) then you need to ask for the sale.
You mean I have to ask people??? I have to make them make a decision??? Can’t I just keep telling them how awesome my Thing is and sharing examples of how it works, being super-clear who it’s for and why you might want it in your life? You mean I actually have to ask people to buy it????? **PANIC STATIONS**
Now, you may well be super-cool about asking for the sale when talking about your Thing, or you might not...
But the asking part is, of course, going to be the difference between you having lots of people buy from you and not.
You HAVE to ask. You have to ask people to make a decision... Is this a Thing they want? Is this a Thing they want from you? Is this a Thing they want from you right now? (See my 3 steps to yes about that).
And you must ask. It’s your duty to ask. If you don’t ask, they might not offer of their own accord even if they WANT to work with you. Some people are actually ready to say yes but they want to be asked. They need to be asked. And if they’re not asked they may very well walk away... and then you’re left without a client and they don’t have your Thing... a lose-lose situation right there.
Understand that it’s your duty to ask. If you don’t ask you won’t get yeses. And of course you may get nos too, but a few nos to get a yes is always better than not asking and getting nothing at all...
So ask away. Offer your Thing and demand an answer. And if it’s a ‘not now’, find out when. Never walk away without knowing why a no is a no, and that way you’ll even find a few ‘for later’ and some that you now know are never going to buy (so you can file them accordingly).
Want to talk more about this?