Listen up! 11 ways to get your Business Celebrity OUT in 2011

Here’s my Christmas and New Year gift to you! I’ve recorded an audio (MP3) for you where I’ve shared 11 ways to get your Business Celebrity out in 2011.

What I’m sharing with you are 11 ways to really get YOU into your business in 2011, 11 ways to help you stand out in your market, 11 ways you can get in your spotlight next year.

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Tightly wrapped packages sell well

When you can tightly package what you do and can explain it easily then you’ll sell more of it.

Much as many of us don’t want to think what we ‘do’ can be put into a box, actually if you do that you’ll sell it much more easily.

When you wrap up what you do and present it to people in such a way that they ‘get it’ quickly, easily and can clearly see if it’s what they need, they are much more likely to buy it.

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What a waste! A marketing fail not to repeat

I am not saying you need to run a 24-hour business—that’s why websites were invented after all—but let us know in any advertising if you’re not going to be open and don’t waste our time. Have your opening hours for phone calls in your ad OR point us only to your website (and let us know what we can do there).

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What’s your measure?

There’s plenty of measures you can measure in your business. And only one of them is money. And, in fact, if you’re smart you actually know that it’s never about ‘the money’, it’s about profit which is the money left over after you’ve paid for everything else. So for sure, measure your profit (and make sure you have some!) if you want to see how your business is doing.

But there are other measures too…

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A niche is not enough

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If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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2 steps forward and 1 step back

Are you dancing?

Taking 2 steps forward and 1 step back in a cha-cha style? If dancing’s your Thing then that’s allowed :) but if your Thing is anything else, it’s not!

1 step followed by another step is what it takes to keep moving into your spotlight.

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