I nearly cheated

You know when you procrastinate, or ‘put off’ doing your Thing? Perhaps you don’t say “Yes” to something because it might be hard or hard work, or you’re nervous. What are the opportunities you’ve missed because you cheated on yourself and took the easy way out? Or just said “No”?

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Talking your customer’s language – my advice on video!

So here I am now on video!

The really helpful Your Business Channel is packed with videos and shows to watch online, that have an incredible range of advice and tips for business owners from a huge range of experts (lots of which are quite famous) – and now me too!

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Dedication. It’s what you need.

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We all need to set ourselves some world records to break from time to time. Or at least some ‘personal bests’.

I have been feeling a bit under the weather the past couple of days, so my dedication of course has also waned. Then I see this article and video about Eddie Kidd still running the London Marathon (that started almost 5 weeks ago – and for most people finished the same day). He is covering a few hundred metres a day most days. Which is incredible for a severely disabled man.

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And the secret ingredient is…

Belief.

Honestly, this is what makes the difference.

Yes, having great, compelling copy will help. Yes, having a clear offer and packages that show what’s possible works. It’s important you say clearly what it is you can do for people. It’s also important that you have a way for people to try you out, or connect with you. But above everything is belief.

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Who do you Rescue?

Today I had the great privilege of seeing the Air Ambulance crew do their ‘Thing’ up close, rescuing someone from an island in Poole Harbour. Now what you do may not be as ‘matter of life and death’ as this, but to the people that NEED you it’s pretty important.

So who do you rescue?

When someone is dialing a metaphorical 999 (911/000/etc.) in their life or business do they get you on the end of the line?

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Make yourself scarce! and sell more…

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Now I am not suggesting you go hide behind a curtain or under your desk when a client comes near you or shut the door to your ‘shop’, but I am suggesting you are not ‘always available’.

By making yourself scarce you can sell more. Sounds like it doesn’t make sense but it works. It’s all about economics and influence…

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