The Story of 3 Sunbeds

What the price of sunbeds on one beach can teach you about price, positioning, and premiums.

Never make assumptions about what people will and won’t pay for your Thing (or sunbed), as you just might find people at all different places along the beach with different budgets…

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Let it happen

Sometimes (in fact quite often!) I do something not knowing what will exactly will come of it. This is usually when ‘logic’ gets replaced by intuition when I just ‘know’ I need to do something or go somewhere or connect with someone. Always when I do this something great comes of it. It’s not something you can put on your marketing plan I’ll agree, but leave space for it!

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Don’t go changing…

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One of my favourite (most overused, if I’m honest!) words is ‘consistent’. I love a bit of consistency. Whether that’s consistency in Marketing activity or message, it’s showing up saying the same Thing (Find your Thing, anyone?) over and over until you’ve told everyone who needs to hear it.

There’s also consistency in how you do what you and how you ask people to buy.

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Advertise what you’ve really got

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We’ve just stayed in an AirBnB townhouse on holiday and there were a couple of features–specifically 2 very nice red deckchairs in the cute garden filled with cactus plants–that made me want to stay there. But when we arrived, the lovely deckchairs were no where to be seen…

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I can’t be bothered.

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I can’t be bothered being anyone other than me.

Talk about hard work.

But I still catch myself changing my tone, or coming over all ‘marketing’ sometimes. And I think WHOA what is that all about? Why am I being someone else when I do my marketing, or start talking about my Thing.

Waaaaay too much like hard work keeping that up.

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There’s nothing wrong with change (just not all at once)

Your Thing evolves. You evolve. You grow, you adapt, you stretch, you get even clearer on what your Thing is. So yes—you change.

Now this sort of change is NOT the same as constantly changing your mind. That’s just confusion…

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