The 3 Stages of Selling

For me there are 3 stages to ‘selling’. Now, don’t think I am about to launch into a “How to close in 3 easy steps” guide here–so not my Thing when it comes to sales. What I am talking about instead is the 3 stages people (by people, I mean ‘prospects’ if we’re doing sales speak) go through when they are buying.

Or, at least, this is how I see it…

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We don’t all suit the same vehicle

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I enjoy walking, I also like to drive, I love taking the train and if it means I’m going on holiday somewhere amazing I can tolerate a long-haul flight. These are all different vehicles that suit me at different times for different reasons.

You will also like to travel in certain ways.

Just like you’ll like to market and stand out like a business celebrity in YOUR way too.

Your marketing vehicle MUST be one you want to drive or ride in.

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Saving it for Best

A phrase that I utter on a regular basis is “There’s no point sitting at home on your own being amazing”, and I mean it. When you find your Thing, the worst thing you can do is keep it to yourself. The reason being that your Thing is there to help other people—hence it needs to be shared to be helpful! I know it sounds obvious but it’s not always as easy to do as it sounds. But you need to get over yourself and do it!

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Why not now?

I often issue a challenge to my clients. It goes something like this… “that sounds good—so why don’t you do it now?”

Yes of course you can plan and over plan and do it ‘perfectly’ in a few weeks (ahem, months) time, but you could also do it now.

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What’s inside my head and how it can help your business

Yesterday, I got back from the first 2-day ‘Small Business Marketing Workshop’ run by the very smart Jonathan Jay in his new business venture Success Track.

The purpose of the 2-day workshop was for Jonathan to share his own experience in what does and doesn’t work in terms of marketing a business. Jonathan also offered a ‘marketing clinic’, where attendees could (perhaps crushingly honestly in some cases!) receive a critique of their current marketing materials and approach (note to anyone who attended here — you will of course get the irony of Jonathan describing this in his own words as “a clinic”!).

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Publish ‘something’ to sell more

You don’t need a website to be able to sell your Thing. OF COURSE a website helps and provides a great focal point for prospective clients to learn about you, understand your Thing, see examples of your work, read your story, watch you in action (assuming you have videos!) and compare your offers. But you don’t need a website.

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