Being nicely irritating

There’s something about marketing that many people don’t like. And that’s doing it too much.

There’s nothing that sends people into a bit of a panic more than when is enough enough? how many is too many times? and what if I’m being annoying?

Because you’re never going to please all of the people all of the time, doesn’t mean you can’t please some of the people some, if not most, of the time if you are talking to the right ones.

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Customers are always right (except when they’re wrong)

The adage is the customer is always right and yes, they are always right in that it’s their decision to buy or not to buy, BUT they might not always ‘be right’ about what they need to buy.

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The other 80%

I am a huge fan of the Pareto Principle–and if you’ve worked with me for more than 5 minutes, you’ll know I’ll crowbar it into almost any situation!

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Money Matters

We’re often discouraged from talking about money as it’s not good manners, and I’m still quite the fan of not ‘banging on about’ at every opportunity. For example, I’ve never been one to market what I do in terms ‘work with me and you’ll make lots of money’. But you want to make sure that, after all your costs and expenses, there is at least enough left over to pay you–the business owner–a salary or wage AND ideally that there is extra for putting back into the business or taking as a bonus.

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This Thing is simpler than you think

There’s always the moment. The moment where you step away from simplicity and add in the kitchen sink. And I know you mean well because you’re coming from a place of service, wanting to do all you can to help–to share everything you know and have learnt. When you ‘see’ what other people don’t see, and you ‘know’ there is another/better/faster/smarter/other way, of COURSE you want to share it.

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Un-learning is the best learning

I have been doing a lot of un-learning recently. Or, to put it another way, learning to do things NOT the way I had been doing them (for a long time!). Which is the best learning I think. Although hard…very hard!

What I wanted to write about today is un-learning. The picking apart of what you do now and making it better. And I wanted to talk about how uncomfortable that is!

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