Structure sells

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When you have a fabulous Thing–especially when it’s simply something you see and get that other people don’t see or get–it’s important to build structure around it when selling it.

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Sound advice on what NOT to do in business — some good New Year resolutions for 2009

I was reading the UK Business Forum ‘Round-up of 2008’ email today (part of the very useful www.businesszone.co.uk), and this article was the one that caught my eye.

Now I love a to-do list as much as the next person (OK so I probably love them more), but I really loved the idea of ‘What to include on your not to do list’. The article was written by Robert Craven, who is MD of The Directors Centre.

Here’s what I nodded my head at…

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Twitter for Business: 9 Community Management Tips

Wendy Kier, The Queen of Twitter, blogs about the need to have a Twitter business strategy that sits in line with your overall marketing goals and objectives, and how random Tweeting does very little in way of attracting new business.

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Advertise what you’ve really got

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We’ve just stayed in an AirBnB townhouse on holiday and there were a couple of features–specifically 2 very nice red deckchairs in the cute garden filled with cactus plants–that made me want to stay there. But when we arrived, the lovely deckchairs were no where to be seen…

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What to do when you don’t want to do your Thing any more

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So there’s doing your Thing in the BIG sense and there’s doing your Thing in the “How you do it right now” sense. When you realise these are different, you’ll see that there’s no problem if you don’t want to do your Thing any more, as you’ll most probably be meaning this in the “I don’t want to do the work I am doing right now any more” sense.

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When it all comes together

Sometimes it doesn’t make sense until it all comes together.

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