Pace yourself (and get good at the 1 thing that makes all the difference)

6

When you work out your Thing, it’s very tempting to then run at 100 miles an hour and try and get everything done at once. You want the website, the Facebook followers, the big list, the speaking gigs, the PR, the online programme–the lot. But what you might spot missing from that list is clients (and therefore cash).

Continue reading...

The pushmi-pullyu of marketing

It’s not just you that’s part of your marketing—there’s also the person you’re marketing to.

If you are constantly marching forwards with your marketing, and there’s no ‘thinking’ space or ‘feeling’ space where someone can make a decision that suits them and, worse still, they feel like they’re being led blind in a direction they don’t want to, that’s when your sales will suffer.

Continue reading...

Sometimes you just don’t know

You don’t always know the answers

Sometimes you don’t know what’s around the corner

And it’s pretty likely that you don’t know what’s on the end of your nose (until you find your Thing of course!) :)

And the ‘not knowing’ is not a problem. Really. Learn to look out and allow…

Continue reading...

Not all customers are created equal…

Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…

Continue reading...

A small step in ANY direction is better than standing still

Ever been in ‘analysis paralysis’? Where you seem to have so many choices you don’t know which to pick (so you choose none)? Ever just had a head FULL of ideas, or options, or advice, that you end up panicking and doing nothing? I know I’ve been there…

Continue reading...

Stick to your knitting

I love this phrase—it’s a great way to say ‘Stay true to your Thing’. If you want to get famous for your Thing, keep doing it—consistently. If you change your Thing every 5 minutes it’s going to be hard for us to keep tabs on exactly what it is!

Continue reading...