Let it flow, let it flow, let it flow!

Planning is great fun. It’s very important. You need to have a plan about where you are, where you are going, and how you’re going to get there for you and your business.

That said, it’s also good to be able to go with the flow – make sure you’ve got time and space to breathe in your plan.

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If you’re not excited, it’s probably not your Thing…

There are some things that I don’t wake up in the morning **dying to do**: spreadsheets, for example (not my first choice in expressing myself). But when I know I’m doing my Thing, or working on a Thing that I know is a great Thing, I’ll be excited about them, and if my excitement extends as far as a spreadsheet, I know I must be onto something brilliant.

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Are you preaching to the converted?

I don’t know about you, but sometimes I have already decided I want to work with someone—or buy something, or visit somewhere—and so I’m already sold. But then I get sold to even more, even when I’m already ‘in’. And sometimes it puts me off and I don’t buy.

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It doesn’t have to be shiny and new

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Having a signature dish or programme gets you noticed and remembered. If you are changing your recipe all the time then how do we know what your brilliant Thing is? Being in your spotlight means being consistent and having a clear signature that we can see. If you are chopping and changing all the time it’s confusing for us and it’s diluting your brilliance.

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You have all the time you need

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Time is usually up there with cash when you ask your average business owner what they’d most like more of. Another hour in the day or another day in the week would be many busy business owners ideal gift. But in reality you have all the time you need.

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You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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