Dedication. It’s what you need.

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We all need to set ourselves some world records to break from time to time. Or at least some ‘personal bests’.

I have been feeling a bit under the weather the past couple of days, so my dedication of course has also waned. Then I see this article and video about Eddie Kidd still running the London Marathon (that started almost 5 weeks ago – and for most people finished the same day). He is covering a few hundred metres a day most days. Which is incredible for a severely disabled man.

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All systems go

Make your systems work for you and you’ll be able to do your Thing so much better…

I can’t promise it will be fun setting them up (unless that IS your Thing) but you’ll have a more spacious business afterwards which means more time to do your Thing—which is always the aim!

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You wouldn’t serve a bowl of chips

It’s the ‘best dress in the shop window’ scenario, it’s the ‘fire the big guns first’ option. Don’t offer tasters of anything less than what you do that’s brilliant when you’re faced with hungry potential customers. Serve them a little bit of your steak not a bowl of chips.

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Listen very carefully (your market is speaking)

Most of the answers you need for your business are all around you–it’s often simply a case of listening more carefully.

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What to do when it’s not working…

First of all, we need to define ‘it’.

If ‘it’ is your Thing, then we need to make sure you’re super-clear on what you do that’s brilliant that ADDS VALUE or GETS A RESULT for people. It might be that you’ve stayed too ‘big’ with it and that’s overwhelming you. It might be that you’ve gone too ‘narrow’ with it and there’s not enough there to keep you busy/entertained. Take a look and see where you are with the size and scope of your Thing and if it’s enough to create that value and results for others.

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Build your own ride…

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The ride is, of course, the main attraction and the 3 minutes of thrills and spills you’ve been queuing so long for. And when you get on the ride sometimes you love it and wish it lasted longer, and other times you are very happy that it’s all over with quickly! But was it worth it either way? Was it YOUR ride?

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