Do you ever do something or write something or have a meeting about a project and think "is this really me?".
There are lots of things you CAN do but not necessarily all of them ARE you.
When you are really being you, you are being brilliant.
And you are being brilliant with ease and grace and fun.
If you have that sinking feeling when you look at some copy or design or a proposal that is ‘from’ you and it’s just not feeling right, then heads up - it's not really you.
Time to say an enlightened NO!
As being you is super important.
Firstly it's how you are unique. Remember my PSP? (Personality Selling Point)
Your PSP is what makes you unique in business. And for it to work you need to make sure your personality is in everything that you do. So everything you do by definition therefore needs to really BE you.
If you leave some of you out in your work and business, then you’re not sharing the best of you. If you do something just because you can, not because it's really you, then you cheat yourself and also other people.
Being all you can means you can help people as much as possible. Really being you means you stand out and attract great clients who only want to work with you to you.
Not to mention that being someone else is hard work! And why make things hard when you can make them easy ? :)
And the best news that being you, doing what only what you are brilliant at makes your marketing really easy too. We like!
Want to talk more about this?