When it’s about you and when it’s about them

When you need to get noticed for your Thing, this is when it’s about you. You need to tell your story and explain your ‘Why’ so that the people who need you and your Thing can find you.

But you also need to make it about them.

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Run past the finish line

While I have completed a few 10ks in my time, I would never put myself in the category of being an athlete. What I do know about races though is that you don’t slow down when you see the finish line—you keep on running, and if you have it in you (there’s always that little bit in reserve, right?) then actually you speed up when you see it.

And you need to do this with your business goals and your marketing too.

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How to say “No” (nicely)

Your Thing isn’t for everyone. And not every ‘opportunity’ is right for you.

Sometimes you need to say “No” to prospects (sometimes for your own sanity!)… sometimes a prospect just isn’t the right fit–they might not be ready, or committed, or at the right stage of the ‘problem’ to truly benefit from your Thing.

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Listen up! 11 ways to get your Business Celebrity OUT in 2011

Here’s my Christmas and New Year gift to you! I’ve recorded an audio (MP3) for you where I’ve shared 11 ways to get your Business Celebrity out in 2011.

What I’m sharing with you are 11 ways to really get YOU into your business in 2011, 11 ways to help you stand out in your market, 11 ways you can get in your spotlight next year.

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Are you playing in the right park?

I know your park is special and has everything in it you like to play with. Perhaps it’s got sparkly swings, or a huge football pitch perfect for 5-a-side; it might have a deep treasure-digging sandpit or a roundabout that goes reeeeaaaallllly fast. And I know you think your park is the best, and that everyone should come and play in it. But it’s not always as easy as that, as not everyone sees your park in the same way. Bit like your Thing really…

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Are you blocking your Business Celebrity? – 7 ways you could be stopping your Superstar

It’s Time to Get Out of Your Own Way!

Being a Business Celebrity is not just about marketing.

It’s also not about following a formula.

Quite often, the only difference between you and a business celebrity is YOU…

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