What to do when you’re brilliant at sales but you forgot something…

The thing I am saying you might have forgotten is your marketing.

This happens more than you think–you have a brilliant product or service, and you’re also brilliant at selling… the step you can sometimes miss out is marketing.

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Don’t believe the Hype

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The Hype often tells us ‘this is easy’ and this is ‘simple’ and that is very probably true for the person saying it.

I, for example, find it very easy to write copy, set up web pages and run webinars, etc. For some people (and I talk to them every day), even one of those things seems impossible :)

So don’t always believe the Hype ;)

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Ready, Steady, Cook (your products & services)

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Here’s how you use your signature system to work out your products, services and programs.

You don’t use the entire cupboard of ingredients—you play like “Ready Steady Cook” and use the 5 (or 3 or 7) key favourite ingredients your clients need that you have in your signature system.

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Detours and Diversions

I am sure it’s happened to you too?

You know exactly where you want to get to—you even have the map—then something unexpected happens… the road is closed.

You get diverted. It might be a technical detour, it might be a timing detour, it might be a team detour, it might be a marketing detour… but it is just a detour—you’re still headed the same way. Or at least that’s the plan…

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My inspiration hit list

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I get asked these questions a lot:

  • Who is YOUR mentor?
  • What are your favourite books?
  • Which blogs are you subscribed to?
  • What events do you go to?
  • Who do you learn from?

So I thought I’d tell you!

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Are you selling a cake or a recipe?

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Here’s what I see a lot… people marketing recipes: the ingredients for a cake – the step by step pieces you need.

But what a cake lover is more interested in is the finished article – what a cake lover buys is a CAKE! I get a lot more excited looking at a slice of carrot cake than I do a bag of flour, eggs, sugar, some carrots, a wooden spoon… and yet this is what I see a lot of people are ‘selling’ – the ingredients.

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