Why blog for your business?

So why am I blogging, and should you blog for your business? And if you are blogging, is it helping?! Blogging is something that can be a very effective part of your marketing. It’s not always sensible to blog in the ‘traditional’ sense of a diary though, as if you’re not doing anything interesting day-to-day then you might not get value from it!

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Tell people what to do!

Sometimes you need to s-p-e-l-l it out to your clients and prospects what you want them to do. Now of course I don’t mean this in a shout-out-instruction-like-a-sergeant-major type way (!), but in a ‘make it nice and easy and clear what to do next so you are gently corralling people in the right direction’.

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It’s BIGGER than you think!

Yes, I know that you are supposed to get ‘small’ and specific with what you do—you can’t be everything to everyone, after all. BUT sometimes you can think too small.

Now, when I say small what I really mean is ‘blinkered’—if you’re good at something and that’s what you ‘do’, it’s sometimes difficult to see everything that’s ‘around’ what you do—but that’s what your Thing is: everything!

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Quick Quick Quick!

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It’s going to save you a whole lot of time in your business when you can make quick decisions. You KNOW when you have an opportunity come up if it’s for you and if you want to do it. So just do it NOW! Put the time you save ‘thinking about’ a decision to good use and do your Thing instead.

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Thinking is not the same as Thinging

There comes a point where you have to stop thinking and start doing. You have to take the leap/plunge/chance and go and actually do your Thing.

There’s safety, of course, in keeping yourself in the ‘planning’ stages, obsessing over details that may or may not be important.

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Why not now?

I often issue a challenge to my clients. It goes something like this… “that sounds good—so why don’t you do it now?”

Yes of course you can plan and over plan and do it ‘perfectly’ in a few weeks (ahem, months) time, but you could also do it now.

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