Sometimes it looks like an eggbox

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I always say your Thing is the ‘gift’ that you wrap up and give out to people who need it. This gift might be a result, a feeling, a transformation, a product, a service, a widget, a gadget, and emotion, a turnaround, I don’t know what it is but I know it’s your Thing thing.

And sometimes that box you put it in might look more like an eggbox than a perfectly straight-sided giftbox.

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Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

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Different and Better

Often different leads to better. But different doesn’t always mean better. It’s up to you what makes something better.

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Sound advice on what NOT to do in business — some good New Year resolutions for 2009

I was reading the UK Business Forum ‘Round-up of 2008’ email today (part of the very useful www.businesszone.co.uk), and this article was the one that caught my eye.

Now I love a to-do list as much as the next person (OK so I probably love them more), but I really loved the idea of ‘What to include on your not to do list’. The article was written by Robert Craven, who is MD of The Directors Centre.

Here’s what I nodded my head at…

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On your own? Don’t let that stop you!

Do you sell you? Of course you do, you’re a business celebrity!

But are you only selling you – your time – and nothing more? That’s not good – as you’re putting a limit on what you can do and who you can reach, not to mention a limit on your income.

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The Business of Helping

Most businesses are in the business of ‘helping’–helping other businesses, helping people, helping society, helping the world, some kind of ‘helping’ is usually the result of what they do. Whether that’s helping with a product, system or service… it’s usually there to ‘solve a problem’.

So why is this important to understand? In Marketing terms, it’s important that you absolutely know and can demonstrate the ‘problem’ that you solve and how you ‘help’.

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