Have they got their hands up?

If you don’t want to tear your hair out with your marketing, I’d highly recommend you only focus on people with their hands up (or at the very least on people who have them hanging loosely by their sides!).

And then there are the other people–the people who have their hands firmly pressed down against their sides. Under no circumstances are they interested in your Thing. Not now, not ever. They just don’t get your Thing, they don’t want your Thing, they don’t need your Thing. Your Thing is not for them. So don’t market to them!

Continue reading...

Not all customers are created equal…

Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…

Continue reading...

Same Thing. Different Recipe.

Much as I would love them to request raw veg and seeds, sometimes the small people want cake. And, specifically, last weekend they wanted brownies. So I of course had to oblige (nothing to do with me wanting to eat any, of course **coughs**). I don’t have a go-to brownie recipe in my head so I dug out my cookbooks–which are a rather eclectic selection I have to admit–and compared recipes.

Continue reading...

What you didn’t know you knew (and why I love interviews)

Interviews are an amazing way to discover what you didn’t know you knew already. Provided you’re OK to think on your feet, or OK to ‘go with the flow’, you’ll find out you know a lot more than you think you did. I come up with all sorts of statements, stories and a-ha moments simply as part of a conversation. This is why I rarely say no to an interview.

Continue reading...

What to do when you don’t want to do your Thing any more

1

So there’s doing your Thing in the BIG sense and there’s doing your Thing in the “How you do it right now” sense. When you realise these are different, you’ll see that there’s no problem if you don’t want to do your Thing any more, as you’ll most probably be meaning this in the “I don’t want to do the work I am doing right now any more” sense.

Continue reading...

Buying a course doesn’t make it happen

Now, hands up, I’ve got a very good selection of online courses in my collection of which a fair few (OK, pretty much all of them) haven’t been totally completed. Sometimes I buy them when they’re on special as I’ll ‘need them later’ (which is sometimes true), or I buy them as it’s something I think I ‘should be doing’ (and often actually I don’t do…). That is not to say I never log in to online courses and follow the content–as I do. And sometimes I’m even a really good student–watching every class, asking questions and getting the most from the content. But the point is always that the courses themselves don’t fix anything on their own–you have to do the work.

Continue reading...