Making mistakes doesn't mean you aren't doing your Thing, or that you don't have a great business. It just means you tried something and it didn't work. That is all.
Now it might be that you chose the wrong time, the wrong offer, the wrong price, the wrong message, the wrong media, the wrong delivery method, the wrong title, ...who knows? It might just have been the wrong day!
It doesn't mean what you are doing is wrong. It just means something in the variable of what you did wasn't right (and when I say right I mean right for your market—your ideal clients).
Whether you've just started doing your Thing or you've been doing it for a long time, it's always important to try new ways to share your Thing with your market. You should try out new packages, products and prices. And see what works. How do you know where the 'end' is to your scope if you don't look for it and test it out. Measure what works and review it. You might 'think' no-one will pay more than £100 or £1000 or £10000 for what you do or your product, but that might just be because you've not asked anyone to pay more than that yet! You might 'think' that no-one will buy from you via Facebook, or from a webinar, or whatever it is you believe, but you have to TRY IT OUT first.
Also a note on it not working: don't give up at the first hurdle. Be scientific... adjust variables one at a time to make sure. For example, if you want to try out webinars as a way to connect with your market and sell to them, you should try out different titles to your webinars, different offers (one might be the product itself, one might be an offer of a call with you) and test the difference. You might want to try out different times of day, or different lengths of webinar (would an hour be better than two? Who knows? FIND OUT!).
The problem with wanting everything to work first time is that sometimes (ahem, I am sure this isn't you...) it can stop you doing anything the first time. Getting it wrong is just another step closer to getting it right.
Now that said, don't be daft and go against evidence that you can see working for other businesses. Learn from what other people are doing, take the experience of others where you can see there is relation to what you do and your market, and use that as a starting point. THEN add a little more to that. Take what you already see working, do it your way and add a new variable. It's never a good idea to copy what others are doing (as their Thing is theirs, and their market is not yours), BUT do see what's working and try out your take on it.
And be OK when it doesn't work.
I know I've launched programs and services that no-one wanted. But I didn't worry that that meant no-one wanted my Thing... they just didn't want it that way!
Of course when it does work, keep on doing it! Hopefully that goes without saying but just incase, I'll leave you with this: if it works, rinse and REPEAT!
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