When business gets overcomplicated

Business is this: sell something for more than it costs you to make. Rinse and Repeat. Make a profit.

But, boy, can we over complicate things (and Things).

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The joy of spreadsheets (and other things)

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Now, I am almost spluttering out my own cup of tea as I just wrote the title to this blog. Because I’ll be honest–being organised is not my Thing and it has been known for me to roll my eyes (a lot) at the mere suggestion of a spreadsheet. But when it’s something that’s important to me, I can be more organised than a clipboard-wielding matron with a ward full of patients.

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If you call it sales, it will feel like selling

If you consider that you need to do a sales pitch or have a conversation that will end in the sell, then you might be setting yourself up to not sell much at all.

The thing with a sales pitch is you’ll go into pitch mode–you’ll start to talk differently, change your energy, perhaps feel uncomfortable (as will most likely the person you’re pitching to) and you’ll feel less like you and more like a salesperson.

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Thing first, niche second

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Now I know a niche is as important as the next marketing/sales/business guru but there is an order to these things that may well be the difference between driving yourself mad and your sanity (and success).

For me the ‘right’ order is Thing first and Niche second.

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Location location location

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Location is important to me. Where I ‘work’ has a big impact for me on how I ‘do’ my Thing. And I also want to make a mark, an impact for my clients in their calendar – to mark a day of change, and new moves. A great location adds to this hugely for me.

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Is it really that important? (or are you just ‘being busy’)

I’m still working on this one–as I love to ‘work’–BUT the key, of course, to getting anything great done with your Thing is to do the ‘right work’.

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