"It's a new dawn, it's a new day, it's a new life for me (*I sing probably in tune at the top of my voice*) and I'm FEEEEEEEELING GOOOOOOD"
Lucky I didn't make this an audio or video post, eh? Otherwise you'd get me doing my best Nina Simone impression at full volume and right about now be looking for that mute button :)
And with a new dawn and a new day you have new opportunities, but you don't need a new Thing.
Your Thing is your Thing is your Thing.
If you are keen for a new Thing, I'd argue you've not found yours yet. If you're just keen for 'new' then look at what needs to be new and what doesn't.
Because there's "shiny object" new, and there's "Let's just try something a little different, based on what we know already works" new. The latter new is a much better and more productive new.
If you are already getting paid to do your Thing, then something(s) is working. It might be you've got your message right, just not enough people are hearing it. Maybe you've got your service nailed, but now you just need to tell the right people about it. Often the new we need is more about 'volume'—as in 'sing a bit louder to a bigger audience'—than it is about a new song. There are lots of people who want to hear you, so look at different ways to reach them.
If you've mastered your Marketing Wave 3 (3 ways of marketing that are your media Thing), now might be the time to try out what might be number 4 or 5 too. It might be that it's time to ramp up what you're already doing and take it to a new market or a new price bracket (if you've only sold low investment before, now might be the time to go 'big ticket') and vice versa.
The new needs to be built on the foundation of your Thing, not running off and finding another plot to build on (ironically, this could be seen as 'losing the plot'!).
If real, radical change is needed—and often that will have something to do with you not doing your Thing right now and wanting to find it—then yes, go for it... make the new thing your Thing and do something completely different.
If you just want new, then look a new ways to sell your Thing, to package your Thing, to market your Thing, new ways to talk or write about your Thing.
'Out with the old and in with the new' isn't always wise.
I say do the new WITH the old that is working well for you. New isn't better, it's just new. So keep the golden old stuff and add new to it—that way, everything feels new and you get excited about your Thing even more. (You can, of course, chuck out the old stuff that's not working or is not you doing your Thing—totally allow that one!)
Here's to a new day every day filled with you doing your Thing.
Want to talk more about this?