What I know

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I don’t know everything. I am always learning, always finding more ways to solve things, and discovering more ways to share what I know.

What I do know is that I know enough. In fact I know plenty. What I know is that what I know is of value to other people.

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Is your business in the ‘real world’?

I love the internet.

But that said, my business also has to have a ‘real world’ aspect to it too.

The internet is there to HELP you with your business – to sell for you, to connect for you, to maintain relationships, to find new relationships (business or otherwise!), to share who you are and what you do, to have fun, to reach the places you can’t reach, and more.

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When new business is staring you in the face… and you look the other way!

Lots of businesses are turning away customers every day… and they probably don’t even realise it.

I’ve made a few calls over the last few days to travel companies (not all my own holiday research, I have to point out!), and it was incredible the number of the companies that didn’t even take my contact details. I could have walked away from them forever.

Here’s the range of responses I got…

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Have they got their hands up?

If you don’t want to tear your hair out with your marketing, I’d highly recommend you only focus on people with their hands up (or at the very least on people who have them hanging loosely by their sides!).

And then there are the other people–the people who have their hands firmly pressed down against their sides. Under no circumstances are they interested in your Thing. Not now, not ever. They just don’t get your Thing, they don’t want your Thing, they don’t need your Thing. Your Thing is not for them. So don’t market to them!

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Be Bold! (or just move things a little!)

Sometimes it’s absolutely the right time to do something big, new and bold. Other times it makes sense to just move things a little bit. But you do need to move – onwards, upwards, sideways, longways, anyways :)

Standing still might seem like a good idea if you’re having a wobble or a panic or just not sure about something, but actually it’s very rarely the best plan. If you stand still you can’t see what’s possible, you can’t tell if something is a good idea (or not) until you try it. Keeping yourself in one place (literally or metaphorically) isn’t always a safe plan. No one wants to be a sitting duck!

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It really CAN be that easy

Your Thing is easy. I’ll say that again: Your Thing is easy FOR YOU. That’s the key point I want to make–it’s not that your Thing is easy for everyone, it’s not that everyone sees the world the way you see it, can solve a problem the way that you do, or work the way you do. But your Thing is easy for you.

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