You always have the answer (you just need to say it clearly)

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

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A niche is not enough

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If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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Being desperate is never a good look

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I know that life is not all hearts and flowers and giant pots of cash (at least not all the time) :) BUT when you don’t have those things in abundance, don’t think that they don’t exist or that there’s a limited amount of happiness and success and you need to hunt down your share of it.

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Are you taking yourself seriously?

Taking yourself seriously is something you have to do if you really want to BE a Business Celebrity (as opposed to just follow the idea and ‘do’ Business Celebrity as a process).

Because if you take yourself seriously, so will other people. And then they’ll buy from you.

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Always share the next step

It’s funny–very often I see people do the equivalent of walking away before finishing a conversation (or even a sentence) when writing copy or ‘doing’ Marketing. It’s a bit like if I started to share with you the 3 best ways to get new clients and just…

…didn’t bother to tell you what they are!

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Is your light on?

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You and your Thing take people on a journey and deliver them to their destination (the result you give)—and, just like a taxi, you might be missing opportunities to help people if you only have your light on in the obvious places.

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