Publish ‘something’ to sell more

You don’t need a website to be able to sell your Thing. OF COURSE a website helps and provides a great focal point for prospective clients to learn about you, understand your Thing, see examples of your work, read your story, watch you in action (assuming you have videos!) and compare your offers. But you don’t need a website.

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What are you selling under the counter?

This is one of my favourite expressions when I’m letting someone fabulous know they are keeping their Thing a secret UNTIL clients work with them.

I know it makes sense to save your really good stuff (after all it might sell out!) but how is anyone going to know about it if it’s not on show in the window?

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Tell people what to do!

Sometimes you need to s-p-e-l-l it out to your clients and prospects what you want them to do. Now of course I don’t mean this in a shout-out-instruction-like-a-sergeant-major type way (!), but in a ‘make it nice and easy and clear what to do next so you are gently corralling people in the right direction’.

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Lifetime Value. An oldie but a goodie.

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Lifetime value is not a new concept in marketing and business but it often astounds me (in a slap-on-the-forehead kinda way) that many business owners don’t ‘get it’.

Lifetime value is the ‘number’ you need to have in mind when you are evaluating your marketing, when you’re working out your investment into how much to spend (time or money or both) in getting a new customer.

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Keep checking the end of your own nose…

Now, I know that you already know that your Thing is on the end of your nose. So yes, it’s as plain as day to everyone else, but often you look straight past it… and yet it’s the very thing that you do brilliantly and don’t always notice. And don’t think that you don’t have to keep checking the end of your nose either…

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Why blog for your business?

So why am I blogging, and should you blog for your business? And if you are blogging, is it helping?! Blogging is something that can be a very effective part of your marketing. It’s not always sensible to blog in the ‘traditional’ sense of a diary though, as if you’re not doing anything interesting day-to-day then you might not get value from it!

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