Be Bold! (or just move things a little!)

Sometimes it’s absolutely the right time to do something big, new and bold. Other times it makes sense to just move things a little bit. But you do need to move – onwards, upwards, sideways, longways, anyways :)

Standing still might seem like a good idea if you’re having a wobble or a panic or just not sure about something, but actually it’s very rarely the best plan. If you stand still you can’t see what’s possible, you can’t tell if something is a good idea (or not) until you try it. Keeping yourself in one place (literally or metaphorically) isn’t always a safe plan. No one wants to be a sitting duck!

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Getting your ‘business head’ on (and why you need to keep it on!)

This morning I visited my friend Nicola, who’s just started running her own business (she’s my hairdresser), and it was great to hear that she’s already got her ‘business head’ on, and is busy working out how she’s going to start differentiating and improving her salon.

She’s taken over an existing business, and this of course can have its upsides and downsides — the upsides being that she is making money from day one (quite useful!), but the downside being that there isn’t a blank page to start from to do everything your way from the outset.

But here’s some things that we talked about that made me confident that the salon is only going to get better and more profitable…

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Are you selling a cake or a recipe?

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Here’s what I see a lot… people marketing recipes: the ingredients for a cake – the step by step pieces you need.

But what a cake lover is more interested in is the finished article – what a cake lover buys is a CAKE! I get a lot more excited looking at a slice of carrot cake than I do a bag of flour, eggs, sugar, some carrots, a wooden spoon… and yet this is what I see a lot of people are ‘selling’ – the ingredients.

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Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

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Get wise with your whys – for stories that sell

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Stories sell.

And if you don’t like ‘selling’ try stories instead.

Obviously I am very strong proponent of the adage that people buy from people but it’s true for my business and all the business owners I work with.

Now much as you can ‘create’ a brand around who you are, what really sells you are your stories.

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It won’t always work

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Making mistakes doesn’t mean you aren’t doing your Thing, or that you don’t have a great business. It just means you tried something and it didn’t work. That is all.

Now it might be that you chose the wrong time, the wrong offer, the wrong price, the wrong message, the wrong media, the wrong delivery method, the wrong title, …who knows? It might just have been the wrong day!

It doesn’t mean what you are doing is wrong. It just means something in the variable of what you did wasn’t right (and when I say right I mean right for your market—your ideal clients).

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