If you don’t ask you’ll never know

Once you’ve got your head around your Thing and what it is–how it works and what it does for other people–the next step is to tell everyone about it.

And once you’ve got your head around telling everyone about your Thing (we call that marketing!) then you need to ask for the sale…

Continue reading...

The worst thing you can do

Your job is always to do your best, not your worst. And the worst thing you can do is create muddle and indecision. Limbo is not a great place to be. So don’t take anyone there.

Continue reading...

Customers are always right (except when they’re wrong)

The adage is the customer is always right and yes, they are always right in that it’s their decision to buy or not to buy, BUT they might not always ‘be right’ about what they need to buy.

Continue reading...

Don’t believe the Hype

2

The Hype often tells us ‘this is easy’ and this is ‘simple’ and that is very probably true for the person saying it.

I, for example, find it very easy to write copy, set up web pages and run webinars, etc. For some people (and I talk to them every day), even one of those things seems impossible :)

So don’t always believe the Hype ;)

Continue reading...

The delicate art of not caring

First off, I must say of COURSE I care. I just don’t care about everything. Here are things I do care about, and things I don’t…

Continue reading...

Why not now?

I often issue a challenge to my clients. It goes something like this… “that sounds good—so why don’t you do it now?”

Yes of course you can plan and over plan and do it ‘perfectly’ in a few weeks (ahem, months) time, but you could also do it now.

Continue reading...