Now is always a good time

Now is always a good time to do something or nothing and you’ll know which option you need to do most (the nothing one is the one to do when all you can think of is doing 100 somethings!).

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What’s your excuse?

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I’m not saying you don’t have challenges–and it’s not always easy to do your Thing–but do have a proper look at your excuses as sometimes they aren’t as solid as you might think.

Don’t even imagine that you will (do it all), but don’t let that be an excuse to do nothing.

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If you call it sales, it will feel like selling

If you consider that you need to do a sales pitch or have a conversation that will end in the sell, then you might be setting yourself up to not sell much at all.

The thing with a sales pitch is you’ll go into pitch mode–you’ll start to talk differently, change your energy, perhaps feel uncomfortable (as will most likely the person you’re pitching to) and you’ll feel less like you and more like a salesperson.

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When clarity is everything

I get like this–when I can’t ‘see’ clearly, I stall. Sometimes it’s what to do next, sometimes it’s a name of programme, or a venue, or a price, or a marketing message. It could be big barrier or it could be a small stumbling block, but if I can’t see clearly ‘what’ or ‘how’, I can get stuck.

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What to do when your Marketing isn’t working

Now here’s the thing with Marketing–for some reason, we’ve been conditioned to expect it to work ‘instantly’. In technical (ish) terms, that’s called ‘Direct Response’… in the olden days, this looked like an ad in a magazine with a ‘reply coupon’ or a postcard you sent off to get details, or an offer you could phone up and buy right away. And yes, of course we still have ‘instant’ marketing today–there are ads online (in Facebook and Google, etc.) that often will ‘sell’ directly as a result of you seeing them. But most people take a while…

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The magic online customers

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Now, I am not saying you can’t find customers online (you can, of course) but, depending on your Thing and your business model, you don’t need to think this is the **only** place you can find some ideal clients.

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