Listen very carefully (your market is speaking)

Most of the answers you need for your business are all around you–it’s often simply a case of listening more carefully.

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When trying too hard is too much (and what to do instead)

Today I’m going to talk about eating out, not because I’m a big foodie–although I am, but because it teaches you a lot about good marketing. My example is taken from the realm of ‘tourist restaurants’ (or at least restaurants in a tourist destination).

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Easy Street

This is where I like to hang out these days.

It’s a good place to be in your business (& your life actually) but for me it’s taking a bit of getting used to. I am very ‘busy’ person so it’s not always the natural address for me to be at!

Here’s how I am making the move.

Every time I have a new idea or I want to do something in the business I ask myself this question:

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Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

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Start big, sell small

This is something I encourage when working with clients who find the concept of ‘upselling’ somewhat icky. It’s actually something I encourage even if they like selling, as for me it’s sensible and smart, and sets out your full Thing (even if then people choose to buy less of it).

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Everything you’ve done up to now…

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If there’s one thing that everyone says about their Thing is that they WISH they’d known what it was BEFORE. And I can see the logic–as surely if you’d known what your Thing was before, you wouldn’t have done all the other things you had (well, all the ones you didn’t like at least!). And it doesn’t matter what age you are when you work out your Thing (I’ve worked with people in their 20s through to their 60s), the frustration is always the same–if only I’d known this before…

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