I know loads. About all sorts of things (not just Thing-related). But knowing and doing and two very different things.
And when it comes to your Thing, it’s important to remember that you really ought to be doing what you know. I say ‘ought’ because you don’t have to, of course, but it would really help you with your Marketing if you do because nothing works better as a message than ‘walking your talk’. When you are doing what you’re presenting or asking others to do, it’s a whole lot easier to sell it.
Sometimes it might be that you’ve simply forgotten that you know what you know (this happens to me ALL the time!). In this case, be OK to read back your own articles, watch your own classes, review your own notes, take your own advice. I spend much more time working on other peoples’ Things than I do on my own, so stands to reason that I give out more advice than I take. But I do need to take my own advice to make my own Marketing easier.
There’s also an element of trust–if you’re asking people to do something you don’t do yourself, make sure there’s a good reason for that. You don’t all have a Thing that you need yourself, so in that case simply make sure you know that’s why you don’t do or have it in your messaging. But if it is something that applies to you as much as it does to your clients, better make sure that’s visible if you’re keen for connection with your market.
Or as my Mum would always say: “Never trust a skinny chef” :)
Want to talk more about this?